May 31, 2012

RewardsPlus:: Closed Loop Gift and Loyalty Software

We’re excited to announce that a brand new RewardsPlus website! Visit it here: www.rewardsplus.co.za

Read in depth about:

  • Why Gift and Loyalty can increase your sales numbers
  • How RewardsPlus can help your business
  • What RewardsPlus is designed to do
  • How to implement it into your business

Image

Using our simple downloading tools, you can download the user guide and 30 trial version for free!

With it’s easy to use interface, we hope that RewardsPlus.co.za will help you improve your gift and loyalty campaign.

View it here. www.rewardsplus.co.za

April 4, 2012

How to Protect Your Planet (And Still Use Plastic Cards) in 3 easy steps.

Plastic cards are GREAT marketing tools. They add inferred value, they promote your brand, and they act as a mini billboard in your client’s wallet. But, they also have a reputation of not being very friendly to the earth. As a person who cares about your planet, what can you do to seize the benefits of plastic cards, but still be friendly to the environment?

1. Choose a reliable supplier

A supplier who is going to produce quality cards will automatically reduce the number of plastic cards that end in the landfill. They do this by using quality equipment that reduce waste and offcuts internally and by providing the correct cards with the correct branding on the first print.This will ensure that there is no waste due to reprints and mistakes.

Cards from a reliable supplier last longer, meaning that your cardholder will have a card in their wallet for longer. Delamination (the glossy surface coming off the body of the card) is a problem and makes the card look terrible. Having cards that do not delaminate, and maintain a glossy finish, will ensure that your card holders hang onto the card, instead of tossing it into the trash.

2. Choose what you need and buy once.

If using a plastic card printer, choose the machine that fits your product in the long term. Buying cheap equipment destined to be replaced down the line is not earth friendly, and will cost you more money in the long term. Are you printing more than 5 000 cards a month? Choose an industrial strength machine, instead of cheap entry level printers. Are you printing on RFID or Smart cards? Get a Retransfer machine. Retransfer printers will reduce the waste generated from cards destroyed by direct to card printers, and will avoid a printhead replacement in the future.

Make purchasing decisions based on your requirements, not just by the cheapest price. Cheap machines are usually disposable, and destined for a landfill.

In the same way, if you are very brand specific, and are not able to compromise on clarity of print, choose a virgin PVC card, that can be recycled at it’s end of life. Recycled cards and bioplastics do not hold ink as well as virgin PVC, and can lead to more waste as the printers try to match your branding.

3. Choose a recyclable product and encourage the users to recycle!

Some products labelled as a “green” solutions are not recyclable and not compostable. Choosing something that can be reused later is better for the earth than something that can only be used once. Encourage your cardholders and retailers to recycle the cards once finished. Recycled PVC can be made into so many items from more cards to drain pipes and is well worth the effort to recycle.

Using these three steps, you can be more environmentally responsible about how your company uses plastic cards.

_________

CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

April 3, 2012

SD260: Earth Friendly Desktop Printing

Celebrate Earth Day this April and seize the only desktop solution for earth-friendly plastic card printing for less!

The Datacard SD260 is the environmentally responsible option for printing plastic cards. It consumes so much less energy than typical desktop printing, that it is ENERGY STAR® qualified! Couple the SD260′s earth friendly construction using biodegradable supply cores and recyclable materials with recycled PVC cards using 35% or more recycled PVC and dongle free, installation based card printing software, you can print more responsibly and reduce your company’s carbon footprint.

Request an official quotation here.

Read more about the technical features of the SD260 here.

Valid only as stocks last.

April 3, 2012

FAQ: Is CardsPlus Environmentally Responsible?

Our Earth is important to us and keeping her healthy is something that CardsPlus values strongly. Earth Friendly Plastic Manufacturing

Recycling, reducing and reusing are our best means to improve the Earth for future generations.We believe that it is our responsibility to be good stewards with what we have been given and do our utmost to be responsible in our day to day operations.

Our practices:

REDUCE WASTE:

Reducing waste is the biggest method that we help our planet. We do this by:

  • Offering digital proof sheets as a standard with every order allows our clients to double check telephone numbers, placements and spelling before printing.
  • Optional hard-copy colour verification samples ensures that colour matching and quality is satisfactory before printing a full print run.
  • Human double checking policy ensures that each order is checked and double checked for correctness before printing occurs
  • Using good equipment ensures less waste from misprints, tolerance mis-cuts and unsatisfactory print quality. We believe in buying the best equipment available so that the card results are the finest pieces of plastic possible

REDUCING CONSUMPTION

  • Using high quality PVC ensures that the plastic cards last as long as possible in the card holder’s wallet. This reduces the over all demand for plastic cards since cards last longer
  • Services like our Just in Time service help clients reduce waste on their level by printing as they need stock without risking huge waste from telephone changes, design changes, address changes, or even unfortunate events like fire or burglary.

RECYCLE RECYCLE RECYCLE:

  • We recycle all offcuts of plastic and encourage clients to do the same. Facilities are available for clients to offer recycling drop boxes for their card holders.
  • All our plastic core contains at least 10% recycled plastic. Greater levels of recycled plastic is also available.

You see, we believe in being responsible with our resources, not being gimmicky. We’re not here to “green wash” our clients and bully them into choosing a gimmick that has been labeled as more green. By reducing the consumption of plastic, reusing plastic, and recycling plastic, CardsPlus is offering clients across Africa a proven, stable method of improving our planet for generations to come.

_________

CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

 

April 2, 2012

The Dirt on Biodegradable Plastic PVC Cards

A recent article from BioPlastics Magazine shed light on an interesting development of Biodegradable plastics. Written by Ramani Narayan, a distinguished professor in the Department of Chemical Engineering and Materials Science of Michigan State University in the United States, this article approached the claims made by biodegradable plastic and the science behind each product.

The article addresses the claims of biodegradable PVC products, biodegradability PET products and biodegradable PE products. Each were found to be lacking the scientific justification that this solution is environmentally responsible.

“Unfortunately, there is a growing number of misleading, deceptive and scientifically biodegradability claims proliferating in the marketplace.” Narayan stated int he article.

Some important points were highlighted in the article for your attention.

What is Biodegradability

This dictionary definition is:

(biodegradable) capable of being decomposed by e.g. bacteria

It is an end of life option that harnesses the power of microrganisms, like bacteria present in the soil, to completely remove the substance from the environment in an efficient and safe manner.

In the world of plastics, a biodegradable card would be disposed of in a landfill and dissolve using the microorganisms present in the soil.

The Trouble with Soil

This can pose a particular problem. Soil across the world is all made up of different composition, with different environmental factors. Also, there are additional environments outside of soil. Plastic can make its way into oceans and rivers.

As Narayan mentions, ” because it is an end-of-life option, and harnesses microorganisms present in the selected disposal environment, one must clearly identify the disposal environment when discussing or reporting on the biodegradability of a product… Specifying time to complete biodegradation or …time to complete microbial assimilation of the test plastic in the selected disposal environment is an essential requirement – so stating that it will eventually biodegrade or it is partially biodegradable is not acceptable.”

More information about the specifics of a biodegradable product is necessary to be able to determine the validity of the “green” claims.

Biodegradable PVC Product Claim

This product claims to use “special ingredients” to attract the microorganisms that begin to breakdown the PVC plastic. They claim that the PVC is broken down into water, salt and carbon dioxide. Yet, from the study offered at Michigan State University, “there is no scientific stata provided to substantiate the complete breakdown and utalisation of the PVC by the microorganisms present in the disposal system… The proposed mechanistic chemistry would not pass muster in a high school honours chemistry classroom”

Yet, we are seeing large corporations across Africa, even a manufacturer or two, embracing this solution as a “green” option for plastic cards. But, according to this article, the science is off and there are no actual facts to endorse the claims that this product biodegrades. The disposal environment was not specified, and may not even be present outside test environments, if at all.

There are many more such examples of misleading claims. Several offer weight loss and other chemical evidence for the break down of the plastic. However, there is little evidence offered to prove that the fragments of plastic are consumed by the microorganisms present in the environment over a reasonable time period.

But, some did biograde!

In the few cases offered in this paper, Narayan mentions that a few did partially biodegrade, and continues, “However, if one obtains only 5% or 30% or even 40% biodegration, there are serious health and environmental consequences caused by the non-degraded fragments as it moves through the eco compartments… Unfortunately, all the focus is on demonstrating the break down or degration…but no data on how much and in what time frame did the microorganisms present in the in the disposal environment consume the carbon food.”

This is where things get tricky. Decomposition of the plastic into fragments is especially dangerous to the ecosystem and if the plastic is not completely consumed by the microorganisms, it poses a great risk to the environment. Just because it partially degrades, does not mean that it is actually helping the planet!

What does this mean?

The take home message here is clear. Validate the claims made by your printers, and by your manufacturers before placing orders. Gimmicks and Green Washing abound and can be tricky to navigate through, however, the effort to weed through the gimmicks is worth the effort to choose a truly responsible solution for our Earth.

_________

CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

April 1, 2012

Corn Plastic May Not Be The Glass Slipper For Environmental Responsibility

PLA (Polylactic acid) comes from fermented plant starch (mostly from corn), and is often referred to as corn starch plastic. It’s popularity rose very quickly when it was first brought out a few years ago as a corn-based plastic  for an environmentally-friendly alternative to traditional plastics.

Two years ago, we posted an article about the newest plastic on the market PLA Corn plastic. Our concerns were based on the the claim that PLA is environmentally friendly. Several months have passed, and we took another look at the legitimacy of PLA corn plastic.

We stick by our original post. PLA is not an environmentally responsible choice for businesses or card holders.

As we read, it seems that the original concerns put forward by the environmental community simply have not been addressed.

For instance, corn plastic only composts in the hot, moist settings of a commercial composting facility. Only 113 of these facilities are available in the United States and none are available in South Africa (if you can find one please alert us!). Tossing a corn card out of your car, in the landfill or in your backyard composting heap, will result in the same time span for and the material will last as long as the average PVC card.

And recycling? Forget about it! PLA cannot be recycled. A small amount of bioplastic like PLA can contaminate conventional plastic recycling, and prevent the salvaging of PVC for reuse.

While the production of the plastic is slightly better for the earth than ordinary plastic, we are simply producing plastic destined to sit in a landfill. This, cannot be our answer for environmental responsibility.

_________

CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

March 20, 2012

Picking the Loyalty from Raspberries

One of my favourite memories growing up was first job.  I was 13, and living in the beautiful state of Oregon in the United States.

My first job was to pick berries. I picked blueberries, marionberries, huckleberries and strawberries with tender fingers while the sun rose each summer. My favourite were the raspberries. As the sun rose slowly over the hills in the distance, the fruit would warm, and send sweet, sweet fragrance across the farm plains. It was simply magical.

I suppose the reason I enjoyed picking raspberries over the other berries was that they, in the berry world, were a bit of a challenge.

The ripeness of a berry was crucial as over ripe raspberries would turn to mush in your fingers and not yet ripe berries were unsaleable. But there was more to it than just seeing the right colour on the berry. There were a couple tricks to take the berry off the stem too.

For instance, when removing the berry from the stem, your fingers have to be strong enough to caress the berry off the conical stem, but not too aggressive as to squish the berry between your fingers. Your arms have to be tough to navigate the thorn ridden stems of the bush, and nimble to weave as quickly as can be.

As I would collect berries one by one, I would place them into a bucket I tied around my waist. But I noticed quickly that the heavier the berry laden bucket was,  the more “raspberry jam” I found at the bottom of the bucket during counting but too few berried in the bucket made me run back and forth from the farmhouse much too often.

Picking raspberries was a very careful balancing act.

I believe that this is exactly the approach that we need to make with customer loyalty

Get up early

Early adopters are known to jump onto new ideas, processes and habits before the rest of society follows. Seize this niche market by doing it first. “It” can be a new concept with how points are used, redeemable products, or even communication channels. Is everyone in your industry offering silver/gold cards? Go blue! Or purple! Is the communication always via sms? Use Facebook or Twitter. Trying something new in your industry will take a little effort. It will require extra creativity. But the market it there- ready to jump on board.

Give them a strong reason to choose you over your competition (get them off the stem!)

I’m not talking Tshirts or bigger discounts here. I am talking about generating real value to your customer (here’s someone doing it right) to make the programme worth the expense.

Positivity works! (Don’t squeeze the berry!)

Reward positive actions. Most programmes allow points to be allocated based on either visits or value. Choose the results you want to see before implementation to ensure that you are getting the most positive action for your business.

Be tough and ready to change direction (Weave around those thorns!)

Getting loyalty to bring in heaps of cash is a learning experience. Some things work well, others don’t. Each industry has their own niche of cliched loyalty programme offerings that are not exciting anymore. Don’t be afraid to try new approaches, testing along the way to success.

More does not bring more money (Focus on the berries worth saving!)

You can’t win everyone. Studies show that 20% of your efforts bring in 80% of your results. Focus on the results that are coming in, and navigate accordingly.By pinpointing your loyalty marketing, you can secure better business, instead of just more clients. Afterall, isn’t the focus to bring in more money and higher ROI?

Plastic cards are an important part of branding your loyalty programme. CardsPlus is a South African based plastic card manufacturer with a wide range of product solutions. Learn more about us on www.cardsplus.co.za

January 31, 2012

The DCP360 Showdown

Do you find printer brochures  too technical, dull or even…boring? Let’s take some time today to cut through all the marketing of the DCP360i and find out why CardsPlus calls it the best solution for industrial direct to card plastic card printing.

Introducing the Showdown

It’s time, ladies and gents, to be introduced, again, to the best direct to card printer on the market.  The EDIsecure DCP360i is the most flexible way to manage more demanding applications. Professional and designed for industrial application, the DCP360i has both optional lamination for more durability and security as well as easy smart card personalization and encoding.

DCP360 Industrial Card Printer

The DCP360i

Before we head into direct comparison, let’s look at the printers in the same class as the DCP360i. These are the printers and the brands that compete directly with the EDIsecure DCP360i for plastic card printing:

The Dual Sided “Industrial” Class

 Datacard SP55

 Datacard CP60+

 Datacard SP75

Datacard SP55+

Datacard CP60+

Datacard SP75+/CP80+

SD360 Magicard Enduro

 Avalon Magicard

Datacard SD360

Magicard Enduro

Magicard Avalon Duo

 Magicard Tango

 Zebra P120i

 P430i Zebra

Magicard Tango 2e

Zebra P120i

Zebra P430i

P630 Zebra

 zebra-p640i

 Dualys Evolis

Zebra P630i

Zebra P640i Evolis Dualys

 NiscaPR5300

 Evolis Quantum

 Evolis Securion

Nisca PR5300

Evolis Quantum

Evolis Securion

 fargo-dtc550

 Nisca PR5350

 fargo-dtc400e

Fargo DTC550

Nisca PR5310

Fargo DTC400e

That sure is a lot of dual sided options! Well, they’ve been tested against the DCP360i using the following criteria to narrow down which dual sided option is the best VALUE FOR MONEY.

Criteria for evaluation

  • Robust Product?
  • Distribution Channel?
  • Solution Bundles available?
  • Secure ribbon protection?
  • Consumable prices?
  • Service and support?
  • application volume?
  • Encoding of magnetic stripes, contact or contactless smart cards?
  • Single or Dual sided lamination?
  • Easy to operate?
  • Training effort?
  • Available card material?
  • Variety of ribbon portfolio?
  • Security of investment?

Advantages and benefits of the DCP360i

  • EDIsecure DCP360i printers are attractively priced  because:
    -  Small footprint means less costs accumulating from shipping the product from manufacturer to distributor to user
    -  Optional encoders for magnetic stripe, contact smart cards, and contactless encoding are available as field upgradeable modules
    -  Optional plug and play single- or dual-sided lamination available separately
  • Only minimum field service or support is required
    - EDIsecure DCP360i plastic card printer is built for industrial requirements
    - There is a 24 month warranty on the printer without count limitation or hidden Terms and Conditions like many of the other brands
  • Built on proven technology and offers a range of sophisticated functions including:
    - Ethernet option for increased flexibility
    - Can print static images on the overlay ribbon
    - Ideal for monochrome printing due to portrait orientation
    - Extreme ribbon yield
    - Flexible card thickness from 0.25-1.02mm
  • The DCP360i card printer is easy to operate and reduces training and service call outs required considerably due to:
    - Built-in LED operating panel with LCD for convenient set up and operation
    - Detachable card dispatcher for easy handling reduces potential of spilling printed cards on the floor.
    - Professional direct to card printer with optional lamination for more durability and security
    - Quality design and construction gives less hassles than flimsier models
    - Operator replaceable print heads
    - Powerful printer driver shows the printer status and makes it possible to change the parameters for printing from the PC
    - Automatic ribbon detection and low ribbon warning

The Closest Contender

The closest contender to the DCP360i is the Fargo DTC550. But what sets the two machines apart?

The DTC550 boasts:

Fargo DTC550 Positives

Now, let’s look at what the DCP360i boasts:

Best of the DCP360i

Client Success Stories

Time and again, CardsPlus receives client feedback from the DCP360i.  The consensus is that the DCP360i has proven itself the premium direct to card plastic card printer. Even in the tough African environment, clients have found success in the DCP360i, even after unsuccessful ventures with other printer brands.

From ID projects to membership schemes, CardsPlus has received the thumbs up on the DCP360i from clients all over Africa.

Conclusion

In a direct comparison of the DCP360i with other competing printers, the DCP360i has revealed itself as the printer of choice for industrial level direct to card printing. The strength of the DCP360i is in the robust construction, low cost per solution and excellent reliability that has proven itself over and over again.

If you would like a demo, or more information about the DCP360i, please contact us right away.

____

CardsPlus is South Africa’s #1 plastic card manufacturer and proud partners of Digital Identification Solutions.

Read more about our offering on our website.

January 31, 2012

Adding glamour to your plastic cards is easy (and cheap!)

Bring on the Bling this February!

What’s so great about a plastic card? Plastic cards reveal uniqueness.

In Identification, plastic cards are used as a validation tool. The card proclaims “This person, seen here, is important to this company!” Plastic ID cards allow access into certain areas. They provide certain perks and they recognise the importance of that individual.

In loyal sectors, a loyalty card and membership card  is exclusive- even a little luxurious. They entitle the bearer to special treatment, discounts or opportunities.

People who carry plastic cards relish in their own uniqueness and in their own sense of belonging to an exclusive segment of society. Making your card feel luxurious and exclusive is the key to launching your plastic card campaign.  By embracing the feeling of uniqueness in your card holder, you increase their willingness to spend money at your establishment!

Thankfully, there are many ways to add glitz and glamour to your plastic card campaign without costing you a small fortune. This month, we are featuring our new most popular (and FUN!) glitzy features.  We offer a selection of “bling” that you can add to your plastic cards while we manufacture them and capitalise on that sense of exclusivity.

Add Sparkle:VIP Plastic Card Sparkle Sparkles are now available on digital offset!  Most recent to the CardsPlus arsenal is the ability to produce sparkle plastic cards in our standard 2 week turnaround. This shimmer metallic effect is particularly striking paired with light artwork, and provides an elegant backdrop to your gift card, loyalty card and membership card. This process of printing is a quick, cost-effective method of adding shine and character to your plastic card campaign.

Add Embossing: embossed-gift-cardSometimes called “Raised letters”, embossing is a beautiful and functional feature to add to your card. The cards are run, one by one, into a large embossing machine that punches the numbers and letters into the plastic. The cards are then “tipped” with a coloured foil to make the characters stand out visually. We recommend choosing silver or gold foil for the most shine. Embossing is most appropriate on gift cards, loyalty cards, or membership cards, although we’ve seen several companies use embossing for their luxury business cards.

Add Foil Stamp: Foil Stamped Loyalty CardFoil stamps are the most flexible and fun way to personalise your card design. Foil stamps are custom die cut foil pieces that are stamped into the plastic. By resting above the overlay, the foil provides a brilliant shine in the design of your choosing. The foil dies are precise and can be used for geometric shapes like circles or stars (Hint! Sterkinekor uses gold foil stamped stars on their cards!) or organic swirls or text (Hint: Truworths uses foil stamped text on their gift cards!). The design options are huge!

Although most frequently seen on gift cards and business cards, foil stamps are moving into every industry including security, loyalty, and membership. Foil stamps are available in many different colours, as well as a fun mirror finish.

Adding little touches like these to your plastic card campaign will make your card just a little edgier than the rest of your competition and secure a little extra loyalty from your very important clients.

If you would like to add extra features to your plastic cards, contact us for a complimentary consultation and quotation. We want your campaign to succeed!

January 12, 2012

Are plastic cards giving you a headache?

Plastic cards are simple tools that can propel your company into high-tech professionalism or weigh you down with unnecessary expense. But how can you tell if plastic cards are harming you or helping you?

We have put together a few questions that might help you nail down the best plastic card solution for your project.

Are you using the right technology for your application?

There are so many technologies available. With plastic cards touching such a vast array of industries, there is standard and advanced technologies available for nearly every market. Sometimes your requirement is such that you need advanced technology found in smart cards. Sometimes, you don’t.

How do you know?
This is a difficult question to answer. After 25 years in the industry, we still learn new things. This is why we make an effort to educate anyone who is interested. We believe information is power! The more you know, the more valuable you are to your company, to the industry and to the reputation of plastic cards globally.

We try to remain transparent, and enjoy providing as much information as we can about the topics you need, from ID management to EMV (Europay, Mastercard, Visa Loyalty/Gift schemes) to NFC (Near Field Communication – like mobile payments, and certain types of smart cards) to even QR tags.
We offer both a Facebook platform and a Twitter stream for communication and interesting articles we come across, as well as complimentary consultations in and through our offices.

There are a couple of questions you can ask yourself too. What is the best option I can find? I’m not talking price here, although that surely factors into your concerns, but for value. An inexpensive Loyalty solution isn’t going to help you print ID cards. In the same way, a cheap, but useless solution isn’t going to help you much when what you require is a little bigger, a little bit more expensive, but will meet all of your requirements.

It’s about value. You can continue to ask yourself, is this technology offering me the value I require? Is it still meeting my changing needs? If so, great! If not, there are dozens of options for you (and it might not even cost you a cent!)

Does your printing solution suite you best?

Are you printing photos and  logos on a desktop printer in batches to personalise later? Or ordering small quantities of stock to “tide you over” until you can afford a large batch of cards? These systems ratchet up your costs unnecessarily. Perhaps printing stock on a Just in Time service might be a better solution for you.

Have you purchased an exorbitant number of cards to grab a bigger discount, only to change a phone number or rebrand and have to toss them all into the recycling bin? There are other ways to grab a low-cost per card without risking all the wasted money, time and plastic.

Are you treated right?

There are a number of stressful tasks you have at the office. Purchasing plastic cards shouldn’t be one of them. If your solution is causing you more panic than peace, it may be worthwhile into grabbing an alternative solution.

If you find that your client (or your boss) often requires cards on a more urgent timeline, but you are pressured into waiting 4 weeks or even 2 weeks,  you have options of speed services. If you or your designer is worried about colouration or quality, we can ensure you receive a hardcopy proof.

Do you have the right equipment?

With so many demands at the office, you need the right equipment to get the job done quickly, professionally and easily. Having the right card printer, software and cameras can turn a printing chore into a printing pleasure. Is your card printer super simple to use? Can you change out ribbons quickly, and repair card jams without calling a technician? Is the software intuitive? Does your camera integrate into your software easily? Check that your equipment is working perfectly for what you need.

Most importantly, are you receiving technical support when you encounter hiccups?

Plastic cards are great little tools to keep your company secure, to boost sales and to promote yourself. Having the correct solution for your company is critical.

CardsPlus offers comprehensive complimentary consultations for your project. Call us today for yours.

Follow

Get every new post delivered to your Inbox.