May 1, 2013

Hooray for the Workers!

cardsplus celebrates workers Day

The worldwide struggle for freedom to workers was a long one. Today we commemorate the struggle in South Africa, and offer our thanks to all the workers who makes working with CardsPlus easy. Without our terrific team, CardsPlus would be just a fancy building and a logo.

Happy Workers Day!

April 20, 2013

Happy Earth Day!

environmentally freidnly plastic cards

Happy Earth Day! Our planet is so precious, and her resources are so important to our daily lives. CardsPlus believes in acting responsibly to promote a healthy planet and that means producing and offering plastic cards in a responsible, ethical way.  Read more about our stance and practices here.

We’re doing our part to make the earth a better place. Is your plastic card supplier?

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CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

April 4, 2013

A story from a client who no longer buys from China (and won’t buy from resellers who import either!)

Many South African’s romantise the products coming from the far East, UK or the USA. They imagine that they are getting better product at a better price. This simply is not the reality. This is one story from a local retailer who came to CardsPlus looking for a realistic solution for their gift and loyalty cards- after being bamboozled by a supplier who promised cheap cards from overseas. We asked to share their story to, hopefully, save someone from the same trouble, cost and frustration.

A local retailer recently chose to import their  plastic cards from China. They used a local reseller, who eventually (and reluctantly) admitted they did not proanti-Made-in-Chinaduce the cards onsite but rather used an overseas manufacturer.  Their quote was a few cents cheaper than a local manufacturer and the retailer was under strict instructions to “go with the cheapest quote”.

Unfortunately, this story does not end well for the retailer.  A holiday overseas delayed the entire shipment and by the time they got the cards their launch  had to be pushed back 3 weeks and they had to scramble to get everything in order. The majority of their stock came back with strange colour variation and with the fronts and backs completely upside down! They were not happy with the quality of the card stock, but what could they do?

Sadly this is not unusual.

But, many purchasers think, “that will surely never happen to me.” And sometimes they are right.

But is that a chance you are willing to take?

Buying Local has immediate benefits for your business. 

April 2, 2013

Top 10 Reasons Why Buying Locally is Better for Your Business

buy local

  1. Buy Local — Support yourself: Several studies have shown that when you buy from an independent, locally owned business, rather than a nationally owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers and farms — continuing to strengthen the economic base of the community.(Click here to see summaries of a variety of economic impact studies; these include case studies showing that locally-owned businesses generate a premium in enhanced economic impact to the community and our tax base.)
  2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.CardsPlus supports several orphanages, schools and community upliftment programmes and other community groups who help make South Africa a better place for our children.
  3. Keep our community unique: Where we shop, where we eat and have fun — all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism businesses also benefit.“When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust

    While plastic card factories are not often on the tourist must-see list, uniqueness in the industry is pivitol for the health of our country. Competition encourages healthy business practices as it allows South African’s to “vote with their rands”. Buying from one of the 4 local manufacturers, you encourage us, and our competitors, to innovate and keep the product quality high.

  4. Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.CardsPlus is transparent about our carbon footprint and manufacturing practices. We even share our code of ethics.  Does your plastic card supplier?
  5. Create more good jobs: Small local businesses are the largest employer nationally and in our community, provide the most jobs to residents.
  6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
  7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.We care about South Africa- something that cannot be said about any Chinese or overseas manufacturer.
  8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
  9. Buy what you want, not what someone wants you to buy: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.  A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
  10. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

(source: SustainableConnections.org)

April 1, 2013

April is Earth Month at CardsPlus

This month we’re celebrating our beautiful planet!

Earth Month

Follow us this month as we explore how, even plastic card users and manufacturers, can save the planet with a responsible, level approach to plastic usage. We’ll chat about purchasing habits, new products on the market and their respective claims, shopping smart, and everything in between.

If you are a purchasing manager with an eye out for the planet we call home, please subscribe to our twitter feed, our RSS, newsletter or Facebook updates so you won’t miss a single post.

March 20, 2013

Human Rights Day:: CardsPlus Code of Ethics

Human-Rights

Tomorrow we celebrate a very important day in South Africa- Human Rights Day.  It’s a day set apart from all the others to reflect on history, to promote awareness of the present day, and look forward to the future.

Abiding by the law and being a strong role model in the industry is important to us here at CardsPlus. We believe that ethics in business is simple and this Human Rights Day we’re setting out to continue to strive for a better, more ethical, environment in our industry:

So what is our code of ethics? View them here.

February 27, 2013

How to use QR Codes (and how to get it right!) Series: (Part 3)- Bonus I need more information!

Our How to use QR Codes (and how to get it right!) Series is complete, but that doesn’t mean that the information we have to offer is depleted!

QR-code-infographic-ButtonThat’s right! In true CardsPlus style, we’ve compiled industry tips and tricks into a single PDF document. It’s easy to read, fast to follow and packed full of tips that you won’t find elsewhere on the internet.

Best of all, it’s still free.

Request your download link here.

February 12, 2013

How to use QR Codes (and how to get it right!) Series: (Part 2) How to Use a QR code?

Yes, using QR codes is simple and easy- and it’s certainly not rocket science. However, since the world {and your customers} have seen it done oh so wrong before- here’s a few tips and tricks that will help make your QR code containing campaign a hit off the bat.

How to use a QR code {for marketers}Scanning-a-QR-code

1. Use it to bridge the gap between “Real world” marketing and online marketing by placing it on print ads, stationary, advertisements, business cards, loyalty cards, gift cards or vouchers, member cards and even product packaging.

2. Have ridiculously useful content. Make scanning worth their time. Vouchers and coupons are easy, but games, social applications and videos are immensely more fun!

3. Test! Check that it scans on different phones with different scanners. Your users will expect that your code will work on their QR code reading phone or device. So test, test, test!

Avoid:

1. Sending it in an email. They are already online- so just give them the link!
2. Compromising safety. Be careful about placing QR codes on billboards, trains, cars and in other areas where it is considered dangerous to use a cellphone.
3. Hiding your code! If users have to search, they won’t scan.

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This post is Part 2 of a 3 Part series on QR codes in marketing. If this post is helpful, please feel free to download our infographic guide to using QR codes {and getting it right}.

February 4, 2013

How to use QR Codes (and how to get it right!) Series: (Part 1) What is a QR code?

A QR code is a type of Matrix code that stores much more data than a standard UPC or 1D barcode. Using a QR code, we can store URL
links, geo coordinates, and text for data retrieval

QR-vs-UPC

QR Codes are also called by various different terminologies including: 2D bar code, QR tag, or quick response code.

Why do marketers care?

The key feature in a QR code is readability. Instead of needing a clunky scanner to decode the QR code, a modern smartphone with internet access and a QR code app can both scan the code, and jump to the web-enabled content. Through a well placed, smartly used QR code, you can pave the way for leads and customers to jump from “real life” marketing to “online” marketing in a snap.

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This post is Part 1 of a 3 Part series on QR codes in marketing. If this post is helpful, please feel free to download our infographic guide to using QR codes {and getting it right}.

January 14, 2013

5 Benefits of Proper Training on Printers

Does your printer operation give you hassles now and again? It might be time for a refresher course in training!

technical support imageBenefits of Proper Training on Direct to Card Printers

  1. Proper training saves your print head. Does your operator know what to do when they drop a box of clean cards on the floor? Can they identify “no-touch” areas of your machine? Print heads are expensive to replace and keeping them in top condition is very simple. However, one untrained operator can easily get a sleeve caught on the expose print head or run a dirty card through the machine and cost you thousands of rands. Not ideal!
  2. Training provided from a reputable technician will highlight the best ways to operate your card printing project to get maximum use from the internal gears and sensors in the printer. When your printer has extended past it’s warranty and is still in top operation, you’ll be thankful for the additional advice.
  3. Refresher courses encourage protective behaviour. Many printers are stored improperly or in the incorrect environment when not in use and becomes damaged beyond additional use. A few simple tips will encourage your operators to use protective behaviour when operating and storing the equipment and there by extending it’s life.
  4. Learning a new process and software can slow down card issuance unnecessarily while adequate training promotes speedy issuing. Because software and printer operation become “second nature”, issuing cards becomes a cinch for any trained operator.
  5. Save money on repairs and technical call outs due to improper usage. Prevention is always cheaper, and better, than a cure. Prevent damage and printing hiccups due to improper usage, by encouraging all your operators to be trained by a certified technician.

You might need additional training on your software if:

  • You’ve added new staff or operators
  • You’re issuing new products or card requirements
  • Only one person was trained and that person was you!

Who can help?

To ensure proper printer maintenance and allow for your company’s maximum up time and optimized print quality, CardsPlus provides expert training where printer operators and resellers can receive the skills they need to effectively handle the equipment, provide basic troubleshooting and operation. Trainees learn correct printer operation through hands-on activities, such as:

  • Printer operation
  • Consumable changes
  • Cleaning requirements
  • Software operation and basic troubleshooting

CardsPlus offers training for every printer purchased through us- and offer training refresher courses to brush up on your printing skills. Our trained and certified technicians are ready to assist you with your specific requirements.

Book a refresher course by contacting us through our website www.cardsplus.co.za today!

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