Christmas is on the way bringing hustle and bustle and lots of money to retail establishments! Families are preparing their holiday plans, purchasing gifts, and readying themselves for the most expensive time of the year for consumers. Are you ready to seize the moment?
People often express anxiety as to how to bless their friends and family over the holiday season, and you can make it easy to ensure their money is spent at your establishment.
Globally, companies have been grabbing the moment to cash-in on the holiday season. United States companies like Facebook and Amazon.com have formed partnerships to allow their clients the added bonus of giving gift cards to their friends and family.
In South Africa, gift cards are rapidly replacing paper gift certificates for their ease of use, fraud prevention and the added benefit of data collection.
Other benefits include:
* Frequent shopping and convenience – Cards can be reloaded, creating opportunities for repeat store visits.
* In-store credit – Instead of using paper credit vouchers or cash back, gift cards can be issued for merchandise returns and in-store credits.
* Advertising – A card in the customer’s wallet is a constant advertisement. We like to call it the ‘mini-billboard’.
* Promotion – Plastic cards are great as a marketing tool! Gift cards can be treated as a new product line that you can broadcast to your customers and clients. The added option of utilising a cleverly designed hang-tag gives more promotional weight to your card system.
* Increase Sales-
- 61% of customers spend more than value of gift card
- 50% of the money on the card is spent at retail price than discount sale price
- 10-20% of a card’s value may never be redeemed
- Acquire cash upfront before delivering the product or service
- Money is turned into store credit
- Customer’s cash kept in-store
- Gain new customers
- Encourages repeat business
Truth is, there is no better time to launch your Christmas Gift Card programme than today! CardsPlus has all the tools you will need from plastic cards printed in a jiffy to a manage-it-yourself gift card programme, RewardsPlus… all at a very reasonable cost!
Call us at 086 16 CARDS (22737) or if outside South Africa (+27) 11 894 3914 for more information about how CardsPlus can equip you with everything you need to Carpe the Christmas time Diem!