What is going to get the attention of your clients this year?
Pantone predictions
Colour authority Pantone released their predictions in late December and as we noticed late last year– exotic, vibrant colours are on the up and up.
The colour of 2011 is Honeysuckle – a fresh, cheerful and versatile shade of pink. You can expect this colour to feature across the industries in new marketing campaigns, clothing designs and even home industry trends.
Pantone also gave Russet, Regatta, Coral Rose, Peapod, Blue Curacao, Beeswax, Lavender, Silver Peony and Silver Cloud the thumbs up for 2011.
This palette is strong, intriguing and healthy with a particular nod to saturated African and Indian inspirations.
How it will help you
Forecasting
Armed with this knowledge, you have the edge in trend appeal. You can choose to embrace the power of popularity– much like the turquoise of yore, these colours have mass staying-power and will still look hip and fresh for the next few years according to trend analysis.
African Influence
Local is Lekker and with the unique African influence these colours are primed and ready to pounce on your target audience.
Colour Association
Harnessing the power of colour provides subconscious messages to your audience.
These colours are energetic and vibrant. Using these colours for a marketing or loyalty campaign associates your campaign is associated to youthful vibrancy and positivity.
Putting it on plastic
We love this new palette of dramatic , rich shades– even more so because they look so good on plastic. Pair Coral Rose with Regatta and Honeysuckle for high energy impact – or Peapod and Blue Curacao with a touch of Silver Peony for a subtle chic result.
Give it the 2011 twist with increased interest in striking colour combinations. You can’t go wrong in this palette– so go big and reap the benefits of trend appeal.
