In honour of Earth Day on the 22nd of April, we are taking a special interest in the environmental impact that plastic cards make on our planet. This articlereveals our long standing angle on environmental responsibility in manufacturing plastic cards.
“In the ever growing environmentally conscious world we live in, awareness as to how we are impacting the world is taking a forefront in our consumerism. Because of this awareness, there is a very strong marketing strategy taking place which urges consumers to “think green” and make choices as to how their purchases impact the world.
Companies, on all fronts, are using this angle to market themselves anew – pushing products that are considered “environmentally friendly” and “green”. This designation, however is ambiguous (see our recent post on the “corn card”). In addition, it can be narrow minded, not taking into consideration the overall impact.
A new article has been posted by CR80 News regarding one aspect of the “green movement” in plastic card printing – using recycled pvc plastic-gives a balanced glance at many of the issues involved. Using recycled materials is of course, a responsible approach to good consumerism – “reduce, reuse, recycle”, however to make a truly educated decision as to whether to chose recycled plastic over “virgin pvc”, one must take into full consideration all angles and implications, then base a decision on these facts. Being bullied and guilted into spending more money for the sake of one companies new marketing angle, is not a responsible way to move the world into thoughtful consumerism.
At CardsPlus, it is our desire to be responsible citizens. We offer a range of plastics to choose from – some more environmentally friendly than others. We also recycle our waste material whenever possible. However, it is not our desire to jump on the newest environmental bandwagon, for the sake of seeming to be “green” when in fact, it is not. Yes, we must be responsible. Yes, we must take care of the world we have been blessed with – but our clients will never be guilted or bullied into putting their hard earned money into a product that does not fit their needs and requirements. This is our committment to them, and to you.”