We’re often asked how to best use loyalty cards to propell buyers into making purchases. Of course the way that you set up your loyalty and gift rewards is a personal decision that effects your campaign significantly, there are other factors in whether a card holder buys from you or from your competition.
We’re card people, and we believe in the benefit of plastic cards! With a brief primer (such as the one below) you can tailor your plastic cards to reach not only your prime target market, but also to encourage them to purchase from you, using colour!
Let’s have a look at our colours can influence your buyers:
4 ways you can use colour on your next plastic card design to help entice buyers to purchase from you:
1. Use colours that entice your target market. I recognise that this breakdown is specifically for North American buyers, however, South African buyers often mimic the US buyers in trends. Adding to their breakdown, our trends often add one or two colours triggering elitism and excusivity- two factors that are important to the South African buyer.
2. Layer colour influence by combining big message images with enticing colours. Avoid large blocks of colour, but combine the colours that entice your Target Market with “big message” images. Combining two types of influence, will maximiser your effect on the buyer.
3. Use your branding vividly. Colour increases brand recognition by 80%!
4. Use Power Words. Calls to action are extremely powerful, and you can use this power to your advantage by advertising your power words like guarentee and sale right on your card.
Armed with more information on colour, you can ensure that your plastic cards entice your card holders to buy more from you!