The world doesn’t need more grey. We’re covered on the charcoal, silver and greige front. What consumer products need is a jolt, a shot of energy and boldness, all of which comes from Tangerine Tango, the reddish-orange hue that Pantone announced late December as its top color for 2012.
“There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” said Leatrice Eiseman, executive director of the Pantone Color Institute, the research division of Pantone Inc.
Consumer spending is a big player in reviving the slow economy and it needs adrenaline, she said. Orange is a more urgent call to action than last year’s hot-pink hue Honeysuckle. Calls of action are good news for retailers who need to inspire extra business and motivate cash flow.
Pantone also released a full palette of colours that they expect to be particularly popular this year.
We love this palette. There is a wide range of diversity, optimism and vibrancy that can be used powerfully as a call to action in your plastic cards. since we know how much colour influences purchases.
What does this mean to you?
This gives you power! These are the colours that your cardholders will be seeing at the stores. They will be buying dresses, shoes, kitchen appliances, stationary, and hip little gadgets in these colours. These colours will be seen as the trendy, chic colours for 2012- just as pink was last year. They want these colours around them…giving you the market edge.
The added benefit of Tangerine is that it is a powerful call to action. Orange is impulsive, capitalising on BUY! BUY! BUY! This is good for retailer, and it is good for you. According to a recent study, orange is prime for retailers, fast food outlets, and clearance.
And let’s not forget. Orange looks GREAT on plastic. We give a thumbs up to Pantone’s new palette.
