The world has gone green! We’ve entered the age of balance, harmony and lush elegance. From 2010′s vibrant pink, to 2011′s lively tangerine, we’ve seen the colour trend go topsy turvy in 2012. On Friday, Pantone, the professionals behind the standardized color reproduction system, has announced that the 2013 PANTONE Color of the Year is Emerald.
The more relaxing emerald “is absolutely the opposite of 2012′s Color of the Year,” says Leatrice Eiseman, Pantone’s color specialist. Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” says Eiseman, “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
Green is said to represent growth and fertility, which is why we think emerald is the best hue to help you inspire new sales in your latest marketing campaigns. The gem-stone shade of green is rich, and lush, and is perfect for conveying a sense of exclusivity and elegance in your campaigns.
Other colours also in the spotlight are:
Mix and match in this palette easily. They all translate into plastic with ease. The CardsPlus graphics specialists recommend freshening up emerald with a dose of Lemon Zest and Dusk Blue for a young fresh approach, or enhancing it’s elegance with a dash of Monaco Blue (my personal favourite!) and Linen. Oh the possibilities!
Go ahead and give your campaign the 2013 twist by going green and including emerald in your upcoming plastic card designs and marketing ventures. We can’t wait to show you how it will turn out on plastic!
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