Archive for ‘Insider Insight’

April 2, 2013

Top 10 Reasons Why Buying Locally is Better for Your Business

buy local

  1. Buy Local — Support yourself: Several studies have shown that when you buy from an independent, locally owned business, rather than a nationally owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers and farms — continuing to strengthen the economic base of the community.(Click here to see summaries of a variety of economic impact studies; these include case studies showing that locally-owned businesses generate a premium in enhanced economic impact to the community and our tax base.)
  2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.CardsPlus supports several orphanages, schools and community upliftment programmes and other community groups who help make South Africa a better place for our children.
  3. Keep our community unique: Where we shop, where we eat and have fun — all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism businesses also benefit.“When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust

    While plastic card factories are not often on the tourist must-see list, uniqueness in the industry is pivitol for the health of our country. Competition encourages healthy business practices as it allows South African’s to “vote with their rands”. Buying from one of the 4 local manufacturers, you encourage us, and our competitors, to innovate and keep the product quality high.

  4. Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.CardsPlus is transparent about our carbon footprint and manufacturing practices. We even share our code of ethics.  Does your plastic card supplier?
  5. Create more good jobs: Small local businesses are the largest employer nationally and in our community, provide the most jobs to residents.
  6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
  7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.We care about South Africa- something that cannot be said about any Chinese or overseas manufacturer.
  8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
  9. Buy what you want, not what someone wants you to buy: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.  A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
  10. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

(source: SustainableConnections.org)

February 27, 2013

How to use QR Codes (and how to get it right!) Series: (Part 3)- Bonus I need more information!

Our How to use QR Codes (and how to get it right!) Series is complete, but that doesn’t mean that the information we have to offer is depleted!

QR-code-infographic-ButtonThat’s right! In true CardsPlus style, we’ve compiled industry tips and tricks into a single PDF document. It’s easy to read, fast to follow and packed full of tips that you won’t find elsewhere on the internet.

Best of all, it’s still free.

Request your download link here.

February 12, 2013

How to use QR Codes (and how to get it right!) Series: (Part 2) How to Use a QR code?

Yes, using QR codes is simple and easy- and it’s certainly not rocket science. However, since the world {and your customers} have seen it done oh so wrong before- here’s a few tips and tricks that will help make your QR code containing campaign a hit off the bat.

How to use a QR code {for marketers}Scanning-a-QR-code

1. Use it to bridge the gap between “Real world” marketing and online marketing by placing it on print ads, stationary, advertisements, business cards, loyalty cards, gift cards or vouchers, member cards and even product packaging.

2. Have ridiculously useful content. Make scanning worth their time. Vouchers and coupons are easy, but games, social applications and videos are immensely more fun!

3. Test! Check that it scans on different phones with different scanners. Your users will expect that your code will work on their QR code reading phone or device. So test, test, test!

Avoid:

1. Sending it in an email. They are already online- so just give them the link!
2. Compromising safety. Be careful about placing QR codes on billboards, trains, cars and in other areas where it is considered dangerous to use a cellphone.
3. Hiding your code! If users have to search, they won’t scan.

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This post is Part 2 of a 3 Part series on QR codes in marketing. If this post is helpful, please feel free to download our infographic guide to using QR codes {and getting it right}.

February 4, 2013

How to use QR Codes (and how to get it right!) Series: (Part 1) What is a QR code?

A QR code is a type of Matrix code that stores much more data than a standard UPC or 1D barcode. Using a QR code, we can store URL
links, geo coordinates, and text for data retrieval

QR-vs-UPC

QR Codes are also called by various different terminologies including: 2D bar code, QR tag, or quick response code.

Why do marketers care?

The key feature in a QR code is readability. Instead of needing a clunky scanner to decode the QR code, a modern smartphone with internet access and a QR code app can both scan the code, and jump to the web-enabled content. Through a well placed, smartly used QR code, you can pave the way for leads and customers to jump from “real life” marketing to “online” marketing in a snap.

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This post is Part 1 of a 3 Part series on QR codes in marketing. If this post is helpful, please feel free to download our infographic guide to using QR codes {and getting it right}.

January 14, 2013

5 Benefits of Proper Training on Printers

Does your printer operation give you hassles now and again? It might be time for a refresher course in training!

technical support imageBenefits of Proper Training on Direct to Card Printers

  1. Proper training saves your print head. Does your operator know what to do when they drop a box of clean cards on the floor? Can they identify “no-touch” areas of your machine? Print heads are expensive to replace and keeping them in top condition is very simple. However, one untrained operator can easily get a sleeve caught on the expose print head or run a dirty card through the machine and cost you thousands of rands. Not ideal!
  2. Training provided from a reputable technician will highlight the best ways to operate your card printing project to get maximum use from the internal gears and sensors in the printer. When your printer has extended past it’s warranty and is still in top operation, you’ll be thankful for the additional advice.
  3. Refresher courses encourage protective behaviour. Many printers are stored improperly or in the incorrect environment when not in use and becomes damaged beyond additional use. A few simple tips will encourage your operators to use protective behaviour when operating and storing the equipment and there by extending it’s life.
  4. Learning a new process and software can slow down card issuance unnecessarily while adequate training promotes speedy issuing. Because software and printer operation become “second nature”, issuing cards becomes a cinch for any trained operator.
  5. Save money on repairs and technical call outs due to improper usage. Prevention is always cheaper, and better, than a cure. Prevent damage and printing hiccups due to improper usage, by encouraging all your operators to be trained by a certified technician.

You might need additional training on your software if:

  • You’ve added new staff or operators
  • You’re issuing new products or card requirements
  • Only one person was trained and that person was you!

Who can help?

To ensure proper printer maintenance and allow for your company’s maximum up time and optimized print quality, CardsPlus provides expert training where printer operators and resellers can receive the skills they need to effectively handle the equipment, provide basic troubleshooting and operation. Trainees learn correct printer operation through hands-on activities, such as:

  • Printer operation
  • Consumable changes
  • Cleaning requirements
  • Software operation and basic troubleshooting

CardsPlus offers training for every printer purchased through us- and offer training refresher courses to brush up on your printing skills. Our trained and certified technicians are ready to assist you with your specific requirements.

Book a refresher course by contacting us through our website www.cardsplus.co.za today!

January 7, 2013

Bring lush elegance to your marketing campaigns with Pantone’s colour of 2013

The world has gone green! We’ve entered the age of balance, harmony and lush elegance. From 2010′s vibrant pink, to 2011′s lively tangerine, we’ve seen the colour trend go topsy turvy in 2012. On Friday, Pantone, the professionals behind the standardized color reproduction system, has announced that the 2013 PANTONE Color of the Year is Emerald.

Image

The more relaxing emerald “is absolutely the opposite of 2012′s Color of the Year,” says Leatrice Eiseman, Pantone’s color specialist.  Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” says Eiseman, “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Green is said to represent growth and fertility, which is why we think emerald is the best hue to help you inspire new sales in your latest marketing campaigns. The gem-stone shade of green is rich, and lush, and is perfect for conveying a sense of exclusivity and elegance in your campaigns.

Other colours also in the spotlight are:

Image

Mix and match in this palette easily. They all translate into plastic with ease. The CardsPlus graphics specialists recommend freshening up emerald with a dose of Lemon Zest and Dusk Blue for a young fresh approach, or enhancing it’s elegance with a dash of Monaco Blue (my personal favourite!) and Linen. Oh the possibilities!

Go ahead and give your campaign the 2013 twist by going green and including emerald in your upcoming plastic card designs and marketing ventures. We can’t wait to show you how it will turn out on plastic!
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CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

June 13, 2012

Advantages of the DCP350

DCP350-Infographic-ad-button2Plastic card printers make your life easier and safer. You use them to print ID cards for staff members, police verification, personnel identification, membership management, client loyalty, and other mission critical applications.

But deciding which machine to get can be like wading through muddy water. Brochures are written for the IT department, even though you will be the one using the machine.

Reading a plastic card printer brochure shouldn’t be so difficult.

This infographic compiles all the features of the DCP350 in an easy to read A4 page with clearly indicated benefits to you, as the user.

The DCP350 was designed to meet all entry level printing requirements with ease, high performance and superior print quality.

It’s the first of it’s kind and we hope you like it!

 

 

 

 

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CardsPlus is the exclusive EDIsecure dealer for Subsaharan Africa. Pre orders of the DCP350 are available on www.cardsplus.co.za

June 11, 2012

CardsPlus Review: The DCP350

It’s been an exciting year for the plastic card industry as our favourite card printer brand released a new, competitive, plastic card printer.

That’s right, EDIsecure recently released a new plastic card printer!

At first we were a little nervous. The DCP240+ is fantastic, and as we saw with the Datacard revamping the SP series to the SD series, we were afraid that the new version was going to be so much less than the original. There was no need to worry.

The DCP350 is all that the DCP240+ is and more.Plastic Card Printer

Appearance of the Plastic Card Printer

It looks great. The design is functional like the DCP240+, but improves greatly in it’s dual tones construction with sexy blue LED buttons and LCD screen.

Performance of the Printer

It performs just as well,  with it’s metal interior, and dual gear construction. Stretched belts won’t be an issue with this machine, as the internals are all high quality and constructed thoughtfully.  The print head is still operator replaceable- and our test group found the machine simple to use.

Drivers of the Printer

The DCP350 is compatible with a wide range of Windows platforms (Windows 2000, Windows XP, Windows Vista, Windows 7 [32 & 64 Bit]) as well as Linux and Mac. This greatly improves the range of the DCP350 as it can now operate on your operating system of choice! The GUI is impressive, and improves colour matching from screen to print. When used with Jolly Technologies’ ID Flow, the results are outstanding.

Ribbons for the Card Printer

There are two interesting elements to the DCP350 ribbons that we really liked.

Firstly, the ribbons are in a reusable cartridge format. This will prevent operator error in the installation of new ribbons. The sticky roller is a part of the cartridge, as a perfect reminder to change it with every ribbon change.

Secondly, the colour ribbons come in two types: the HQ or High Quality ribbon, and the normal ribbon and you can select the ribbon that matches your needs, and your budget, without having to compromise on one or the other.

Print Quality on the Plastic card

We were impressed with the print quality of the DCP350. It far surpasses the quality of the Datacard SD series, the Zebra and Pebble ranges and even the DCP240+ . The colours are crisp and vibrant, with picture perfect screen to print matching.

Overall impression of the DCP350

We give the EDIsecure DCP350 two thumbs up. We’re very happy with the quality of print and the robust construction of the card printer. Our client test group were excited about the low ribbon cost and printer appearance.

Overall, it’s a great printer that we anticipate great things from!

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CardsPlus is the exclusive EDIsecure dealer for Subsaharan Africa. Pre orders of the DCP350 are available on www.cardsplus.co.za

April 4, 2012

How to Protect Your Planet (And Still Use Plastic Cards) in 3 easy steps.

Plastic cards are GREAT marketing tools. They add inferred value, they promote your brand, and they act as a mini billboard in your client’s wallet. But, they also have a reputation of not being very friendly to the earth. As a person who cares about your planet, what can you do to seize the benefits of plastic cards, but still be friendly to the environment?

1. Choose a reliable supplier

A supplier who is going to produce quality cards will automatically reduce the number of plastic cards that end in the landfill. They do this by using quality equipment that reduce waste and offcuts internally and by providing the correct cards with the correct branding on the first print.This will ensure that there is no waste due to reprints and mistakes.

Cards from a reliable supplier last longer, meaning that your cardholder will have a card in their wallet for longer. Delamination (the glossy surface coming off the body of the card) is a problem and makes the card look terrible. Having cards that do not delaminate, and maintain a glossy finish, will ensure that your card holders hang onto the card, instead of tossing it into the trash.

2. Choose what you need and buy once.

If using a plastic card printer, choose the machine that fits your product in the long term. Buying cheap equipment destined to be replaced down the line is not earth friendly, and will cost you more money in the long term. Are you printing more than 5 000 cards a month? Choose an industrial strength machine, instead of cheap entry level printers. Are you printing on RFID or Smart cards? Get a Retransfer machine. Retransfer printers will reduce the waste generated from cards destroyed by direct to card printers, and will avoid a printhead replacement in the future.

Make purchasing decisions based on your requirements, not just by the cheapest price. Cheap machines are usually disposable, and destined for a landfill.

In the same way, if you are very brand specific, and are not able to compromise on clarity of print, choose a virgin PVC card, that can be recycled at it’s end of life. Recycled cards and bioplastics do not hold ink as well as virgin PVC, and can lead to more waste as the printers try to match your branding.

3. Choose a recyclable product and encourage the users to recycle!

Some products labelled as a “green” solutions are not recyclable and not compostable. Choosing something that can be reused later is better for the earth than something that can only be used once. Encourage your cardholders and retailers to recycle the cards once finished. Recycled PVC can be made into so many items from more cards to drain pipes and is well worth the effort to recycle.

Using these three steps, you can be more environmentally responsible about how your company uses plastic cards.

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CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

April 2, 2012

The Dirt on Biodegradable Plastic PVC Cards

A recent article from BioPlastics Magazine shed light on an interesting development of Biodegradable plastics. Written by Ramani Narayan, a distinguished professor in the Department of Chemical Engineering and Materials Science of Michigan State University in the United States, this article approached the claims made by biodegradable plastic and the science behind each product.

The article addresses the claims of biodegradable PVC products, biodegradability PET products and biodegradable PE products. Each were found to be lacking the scientific justification that this solution is environmentally responsible.

“Unfortunately, there is a growing number of misleading, deceptive and scientifically biodegradability claims proliferating in the marketplace.” Narayan stated int he article.

Some important points were highlighted in the article for your attention.

What is Biodegradability

This dictionary definition is:

(biodegradable) capable of being decomposed by e.g. bacteria

It is an end of life option that harnesses the power of microrganisms, like bacteria present in the soil, to completely remove the substance from the environment in an efficient and safe manner.

In the world of plastics, a biodegradable card would be disposed of in a landfill and dissolve using the microorganisms present in the soil.

The Trouble with Soil

This can pose a particular problem. Soil across the world is all made up of different composition, with different environmental factors. Also, there are additional environments outside of soil. Plastic can make its way into oceans and rivers.

As Narayan mentions, ” because it is an end-of-life option, and harnesses microorganisms present in the selected disposal environment, one must clearly identify the disposal environment when discussing or reporting on the biodegradability of a product… Specifying time to complete biodegradation or …time to complete microbial assimilation of the test plastic in the selected disposal environment is an essential requirement – so stating that it will eventually biodegrade or it is partially biodegradable is not acceptable.”

More information about the specifics of a biodegradable product is necessary to be able to determine the validity of the “green” claims.

Biodegradable PVC Product Claim

This product claims to use “special ingredients” to attract the microorganisms that begin to breakdown the PVC plastic. They claim that the PVC is broken down into water, salt and carbon dioxide. Yet, from the study offered at Michigan State University, “there is no scientific stata provided to substantiate the complete breakdown and utalisation of the PVC by the microorganisms present in the disposal system… The proposed mechanistic chemistry would not pass muster in a high school honours chemistry classroom”

Yet, we are seeing large corporations across Africa, even a manufacturer or two, embracing this solution as a “green” option for plastic cards. But, according to this article, the science is off and there are no actual facts to endorse the claims that this product biodegrades. The disposal environment was not specified, and may not even be present outside test environments, if at all.

There are many more such examples of misleading claims. Several offer weight loss and other chemical evidence for the break down of the plastic. However, there is little evidence offered to prove that the fragments of plastic are consumed by the microorganisms present in the environment over a reasonable time period.

But, some did biograde!

In the few cases offered in this paper, Narayan mentions that a few did partially biodegrade, and continues, “However, if one obtains only 5% or 30% or even 40% biodegration, there are serious health and environmental consequences caused by the non-degraded fragments as it moves through the eco compartments… Unfortunately, all the focus is on demonstrating the break down or degration…but no data on how much and in what time frame did the microorganisms present in the in the disposal environment consume the carbon food.”

This is where things get tricky. Decomposition of the plastic into fragments is especially dangerous to the ecosystem and if the plastic is not completely consumed by the microorganisms, it poses a great risk to the environment. Just because it partially degrades, does not mean that it is actually helping the planet!

What does this mean?

The take home message here is clear. Validate the claims made by your printers, and by your manufacturers before placing orders. Gimmicks and Green Washing abound and can be tricky to navigate through, however, the effort to weed through the gimmicks is worth the effort to choose a truly responsible solution for our Earth.

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CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

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