Archive for ‘Plastic Cards’

April 2, 2013

Top 10 Reasons Why Buying Locally is Better for Your Business

buy local

  1. Buy Local — Support yourself: Several studies have shown that when you buy from an independent, locally owned business, rather than a nationally owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers and farms — continuing to strengthen the economic base of the community.(Click here to see summaries of a variety of economic impact studies; these include case studies showing that locally-owned businesses generate a premium in enhanced economic impact to the community and our tax base.)
  2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.CardsPlus supports several orphanages, schools and community upliftment programmes and other community groups who help make South Africa a better place for our children.
  3. Keep our community unique: Where we shop, where we eat and have fun — all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism businesses also benefit.“When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust

    While plastic card factories are not often on the tourist must-see list, uniqueness in the industry is pivitol for the health of our country. Competition encourages healthy business practices as it allows South African’s to “vote with their rands”. Buying from one of the 4 local manufacturers, you encourage us, and our competitors, to innovate and keep the product quality high.

  4. Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.CardsPlus is transparent about our carbon footprint and manufacturing practices. We even share our code of ethics.  Does your plastic card supplier?
  5. Create more good jobs: Small local businesses are the largest employer nationally and in our community, provide the most jobs to residents.
  6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
  7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.We care about South Africa- something that cannot be said about any Chinese or overseas manufacturer.
  8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
  9. Buy what you want, not what someone wants you to buy: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.  A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
  10. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

(source: SustainableConnections.org)

January 31, 2012

Adding glamour to your plastic cards is easy (and cheap!)

Bring on the Bling this February!

What’s so great about a plastic card? Plastic cards reveal uniqueness.

In Identification, plastic cards are used as a validation tool. The card proclaims “This person, seen here, is important to this company!” Plastic ID cards allow access into certain areas. They provide certain perks and they recognise the importance of that individual.

In loyal sectors, a loyalty card and membership card  is exclusive- even a little luxurious. They entitle the bearer to special treatment, discounts or opportunities.

People who carry plastic cards relish in their own uniqueness and in their own sense of belonging to an exclusive segment of society. Making your card feel luxurious and exclusive is the key to launching your plastic card campaign.  By embracing the feeling of uniqueness in your card holder, you increase their willingness to spend money at your establishment!

Thankfully, there are many ways to add glitz and glamour to your plastic card campaign without costing you a small fortune. This month, we are featuring our new most popular (and FUN!) glitzy features.  We offer a selection of “bling” that you can add to your plastic cards while we manufacture them and capitalise on that sense of exclusivity.

Add Sparkle:VIP Plastic Card Sparkle Sparkles are now available on digital offset!  Most recent to the CardsPlus arsenal is the ability to produce sparkle plastic cards in our standard 2 week turnaround. This shimmer metallic effect is particularly striking paired with light artwork, and provides an elegant backdrop to your gift card, loyalty card and membership card. This process of printing is a quick, cost-effective method of adding shine and character to your plastic card campaign.

Add Embossing: embossed-gift-cardSometimes called “Raised letters”, embossing is a beautiful and functional feature to add to your card. The cards are run, one by one, into a large embossing machine that punches the numbers and letters into the plastic. The cards are then “tipped” with a coloured foil to make the characters stand out visually. We recommend choosing silver or gold foil for the most shine. Embossing is most appropriate on gift cards, loyalty cards, or membership cards, although we’ve seen several companies use embossing for their luxury business cards.

Add Foil Stamp: Foil Stamped Loyalty CardFoil stamps are the most flexible and fun way to personalise your card design. Foil stamps are custom die cut foil pieces that are stamped into the plastic. By resting above the overlay, the foil provides a brilliant shine in the design of your choosing. The foil dies are precise and can be used for geometric shapes like circles or stars (Hint! Sterkinekor uses gold foil stamped stars on their cards!) or organic swirls or text (Hint: Truworths uses foil stamped text on their gift cards!). The design options are huge!

Although most frequently seen on gift cards and business cards, foil stamps are moving into every industry including security, loyalty, and membership. Foil stamps are available in many different colours, as well as a fun mirror finish.

Adding little touches like these to your plastic card campaign will make your card just a little edgier than the rest of your competition and secure a little extra loyalty from your very important clients.

If you would like to add extra features to your plastic cards, contact us for a complimentary consultation and quotation. We want your campaign to succeed!

January 3, 2012

Warning: This one colour could jolt energy into your plastic cards.

The world doesn’t need more grey. We’re covered on the charcoal, silver and greige front. What consumer products need is a jolt, a shot of energy and boldness, all of which comes from Tangerine Tango, the reddish-orange hue that Pantone announced late December as its top color for 2012.

“There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” said Leatrice Eiseman, executive director of the Pantone Color Institute, the research division of Pantone Inc.

Consumer spending is a big player in reviving the slow economy and it needs adrenaline, she said. Orange is a more urgent call to action than last year’s hot-pink hue Honeysuckle. Calls of action are good news for retailers who need to inspire extra business and motivate cash flow.

Pantone also released a full palette of colours that they expect to be particularly popular this year.

Colours of the year

We love this palette. There is a wide range of diversity, optimism and vibrancy that can be used powerfully as a call to action in your plastic cards. since we know how much colour influences purchases.

What does this mean to you?

This gives you power! These are the colours that your cardholders will be seeing at the stores. They will be buying dresses, shoes, kitchen appliances, stationary, and hip little gadgets in these colours. These colours will be seen as the trendy, chic colours for 2012- just as pink was last year. They want these colours around them…giving you the market edge.

The added benefit of Tangerine is that it is a powerful call to action. Orange is impulsive, capitalising on BUY! BUY! BUY! This is good for retailer, and it is good for you. According to a recent study, orange is prime for retailers, fast food outlets, and clearance.

And let’s not forget. Orange looks GREAT on plastic. We give a thumbs up to Pantone’s new palette.

October 24, 2011

How Colour Affects Purchases [infographic]

We’re often asked how to best use loyalty cards to propell buyers into making purchases. Of course the way that you set up your loyalty and gift rewards is a personal decision that effects your campaign significantly, there are other factors in whether a card holder buys from you or from your competition.

We’re card people, and we believe in the benefit of plastic cards! With a brief primer (such as the one below) you can tailor your plastic cards to reach not only your prime target market, but also to encourage them to purchase from you, using colour!

Let’s have a look at our colours can influence your buyers:

4 ways you can use colour on your next plastic card design to help entice buyers to purchase from you:

1. Use colours that entice your target market. I recognise that this breakdown is specifically for North American buyers, however, South African buyers often mimic the US buyers in trends. Adding to their breakdown, our trends often add one or two colours triggering elitism and excusivity- two factors that are important to the South African buyer.

2.  Layer colour influence by combining big message images with enticing colours. Avoid large blocks of colour, but combine the colours that entice your Target Market with “big message” images. Combining two types of influence, will maximiser your effect on the buyer.

3. Use your branding vividly. Colour increases brand recognition by 80%!

4. Use Power Words. Calls to action are extremely powerful, and you can use this power to your advantage by advertising your power words like guarentee and sale right on your card.

Armed with more information on colour, you can ensure that your plastic cards entice your card holders to buy more from you!

April 8, 2011

Earth Month: A Different Angle on Recycled Plastic PVC Cards


In honour of Earth Day on the 22nd of April, we are taking a special interest in the environmental impact that plastic cards make on our planet. This articlereveals our long standing angle on environmental responsibility in manufacturing plastic cards.

“In the ever growing environmentally conscious world we live in, awareness as to how we are impacting the world is taking a forefront in our consumerism. Because of this awareness, there is a very strong marketing strategy taking place which urges consumers to “think green” and make choices as to how their purchases impact the world.

Companies, on all fronts, are using this angle to market themselves anew – pushing products that are considered “environmentally friendly” and “green”. This designation, however is ambiguous (see our recent post on the “corn card”). In addition, it can be narrow minded, not taking into consideration the overall impact.

A new article has been posted by CR80 News regarding one aspect of the “green movement” in plastic card printing – using recycled pvc plastic-gives a balanced glance at many of the issues involved. Using recycled materials is of course, a responsible approach to good consumerism – “reduce, reuse, recycle”, however to make a truly educated decision as to whether to chose recycled plastic over “virgin pvc”, one must take into full consideration all angles and implications, then base a decision on these facts. Being bullied and guilted into spending more money for the sake of one companies new marketing angle, is not a responsible way to move the world into thoughtful consumerism.

At CardsPlus, it is our desire to be responsible citizens. We offer a range of plastics to choose from – some more environmentally friendly than others. We also recycle our waste material whenever possible. However, it is not our desire to jump on the newest environmental bandwagon, for the sake of seeming to be “green” when in fact, it is not. Yes, we must be responsible. Yes, we must take care of the world we have been blessed with – but our clients will never be guilted or bullied into putting their hard earned money into a product that does not fit their needs and requirements. This is our committment to them, and to you.”

April 4, 2011

Earth Month: Environmentally Friendly Plastic??

In honour of Earth Day on the 22nd of April, we are taking a special interest in the environmental impact that plastic cards make on our planet. Let’s discussthe affects of PLA (corn) plastic cards on our environment.

A growing concern in the world today is our impact on the environment, and a new consciousness has arisen. A desire to be environmentally consciencious is filtering into many consumer based decisions – including our use of plastic cards.

At first glance, the newest kid on the block – PLA – otherwise known as “corn plastic” seems like the best alternative. In fact, a large retail chain in South Africa has adopted this as their plastic of choice, marking themselves as environmentally friendly. However, a few very important details have been overlooked, and this warrants a closer look.

First, the claim that the card is “biodegradable” needs to be called into question. Polyactic Resin – PLA is a byproduct of industrial lactic acid, which is derived from corn. Advocates of PLA claim that it is compostable into a fertilizer, which is true. What isn’t widely known is that it requires very special treatment – not the type that comes from your garden’s compost pile, or your local landfill. The Smithsonian magazine recently reported

PLA is said to decompose into carbon dioxide and water in a “controlled composting environment” in fewer than 90 days. What’s a controlled composting environment? Not your backyard bin, pit or tumbling barrel. It’s a large facility where compost—essentially, plant scraps being digested by microbes into fertilizer—reaches 140 degrees for ten consecutive days. So, yes, as PLA advocates say, corn plastic is “biodegradable.” But in reality very few consumers have access to the sort of composting facilities that can make that happen. NatureWorks has identified 113 such facilities nationwide—some handle industrial food-processing waste or yard trimmings, others are college or prison operations—but only about a quarter of them accept residential foodscraps collected by municipalities.


Moreover, PLA by the truckload may potentially pose a problem for some large-scale composters. Chris Choate, a composting expert at Norcal Waste Systems, headquartered in San Francisco, says large amounts of PLA can interfere with conventional composting because the polymer reverts into lactic acid, making the compost wetter and more acidic. “Microbes will consume the lactic acid, but they demand a lot of oxygen, and we’re having trouble providing enough,” he says. “Right now, PLA isn’t a problem,” because there’s so little of it, Choate says. (NatureWorks disputes that idea, saying that PLA has no such effect on composting processes.) In any event, Norcal says a future PLA boom won’t be a problem because the company hopes to convert its composters to so-called anaerobic digesters, which break down organic material in the absence of oxygen and capture the resulting methane for fuel.’” An additional article on PLA’s recycle-ability can be found at Oregon Live


Second, one must take into consideration the use of a food source to supply a consumer product. An excellent article at Guardian UK states “Bioplastics compete for land with biofuels and food crops. About 200,000 tonnes of bioplastics were produced last year, requiring 250,000-350,000 tonnes of crops. The industry is forecast to need several million acres of farmland within four years.” With growing movements toward biofuels, and now food based plastics, what will come of our food crops?

Third, concern has been raised about the liklihood of emissions of greenhouse gas, methane. Again the Guardian reports:

“Concern is mounting because the new generation of biodegradable plastics ends up on landfill sites, where they degrade without oxygen, releasing methane, a greenhouse gas 23 times more powerful than carbon dioxide. This week the US national oceanic and atmospheric administration reported a sharp increase in global methane emissions last year.

“It is just not possible to capture all the methane from landfill sites,” said Michael Warhurt, resources campaigner at Friends of the Earth. “A significant percentage leaks to the atmosphere.”

“Just because it’s biodegradable does not mean it’s good. If it goes to landfill it breaks down to methane. Only a percentage is captured,” said Peter Skelton of Wrap, the UK government-funded Waste and Resources Action Programme. “In theory bioplastics are good. But in practice there are lots of barriers.”

In theory, PLA is a biodegradeable plastic, made from a renewable resource, however, it is clear, that at this time, this is not the most environmentally friendly plastic available.

While no perfectly “Green” plastic seems to exist at this stage, PET is a plastic worth considering. An acronym for poly (ethylene terephthalate), PET is a thermalplastic polymer of the polyester family containing the chemical elements of carbon, hydrogen and oxygen. It’s carbon foot print is quite comparable to the carbon foot print of all other cards whether considered green or not. (see article at Creditcard.com) In addition it is a enviromentally friendly plastic, is recyclable and does not create harmful gases or pollute the environment.

As technology, and consumer cries for greener products continue to grow, more products producing less of a demand on our environment will become more commonly available. Until then, be sure to take in the entire picture, and make an informed decision. Be wise, not just smart!

January 14, 2011

Stay with me: a Tip for Customer Retention

Patrick Williams, creator of YOU ROCK in Washington State, USA, specialises in helping businesses succeed in their marketplace. He works with small retail shops through large scale corporate businesses offering simple strategies to yield more business and greater customer retention.

To increase client loyalty Williams recommends starting a loyalty benefits programme. In a recent tip he says, “Are you looking for a way to tell your customers to ‘stay with me’? Maybe it is time to create a loyalty program.

You don’t have to go far to find great models. Barnes & Noble has been charging $25 every year to be part of their rewards program, giving their customers 10% off of every purchase.

There are tons of businesses who use a simple email list to send out coupons or special offers on a regular basis to keep customers coming back for more.

Keep in mind that no loyalty program will work if you have a lousy product, service or treatment.

So make sure you deliver real quality and value first, then create a loyalty program that will keep your customers coming back again and again. “

If you have a quality product, service or treatment and are ready to incentivise your clientele with a loyalty programme, CardsPlus offers an out-of-the-box gift and loyalty software to encourage clients to stay with you.

Ready to start? Call us 086 16 CARDS (22737)

January 7, 2011

FAQ: Why make the switch from paper to plastic business cards?

So many businesses have chosen plastic business cards over paper for their marketing. But what benefits are being enjoyed by our clients with the upgrade to plastic? Here are just  4 benefits of switching your paper business cards into plastic that our clients have shared with us

Appeal
Plastic business cards can be ordered in different thicknesses and finishes and hold bright, beautiful colours exceptionally well. Logos and other important details come out crisp and clear. There are also many different effects that can be used on the cards, giving them an ultra sophisticated, richly elegant, and professional look.

Innovative Designs

Plastic business cards are the perfect canvases for very innovative designs. Attracting attention is easy on plastic.

Durability
Plastic cards are also extremely durable. Unlike paper business cards that get washed, or worn, torn and dirty and then thrown away– plastic cards are waterproof, scratch resistant and won’t get tossed due to illegibility.

Perceived Value
Handing over a plastic business card gives your client the idea that they have been given something of value and will hold onto the card longer than an ordinary paper card.

Our clients are quickly seeing the benefits of switching to plastic. It seems to be an effective, attractive and inexpensive way to create great hype about your company with a mere flick of the business card.

Ready to join the CardsPlus revolution?

January 7, 2011

FAQ: I need to make up some cards and QUICK! What do I need to start printing my own cards tomorrow?

Are you ready to branch into printing your own cards, either as a side business or for your company?

We created a brief rundown of what you will need– besides a computer or laptop– to start printing your own plastic cards…

A reliable plastic card printer: There are a wide variety of plastic card printers that will suite a variety of needs from single sided printing to high security printing. We recommend EDIsecure for their durability and reliability.

Software: Connecting to a database gives you the freedom to let the printer print without stopping to browse for a photo. Pick Jolly Technologies IDFlow to get the most value!

Consumables: Don’t forget your ribbons with the ink ribbons and the plastic cards to print on!

That’s it! You are ready to print! Print on!

 

Ready to join the CardsPlus revolution? Contact us!

October 26, 2010

What is at the Core?

When looking for something new, a new computer, a new car, or even a new pair of pants, I am always trying to figure out what it’s made from.

  • Does this computer have dual core processing that will handle the work I need it to run?
  • Does this car have a sturdy engine that will give me many long happy years without malfunction?
  • Is this pair of pants made of material that will suit my lifestyle?

I always want to know what is at the core of the product I am purchasing. If it counts what’s inside, I want to know about it.

Same is true for a plastic card supplier. We want to know what is at their core. What are they made out of?

So CardsPlus, What are you made out of?

At our core we are a plastic card solutions company. We facilitate the printing of cards or implementation of plastic card systems.

This means:

- We know our stuff. It’s our core business! Want to know something about your plastic card application? We can help! Need software to print cards or to implement your cards in real life? We can help!

- We have really great quality. Because we have no ‘plan B’- you can be assured that your cards are going to be manufactured with only the best materials and equipment. Cutting corners is cutting out our livelihood- and no one wants a cut up livelihood.

- We can give really good service. Without all the extra goodies to support and supply, we are able to ensure that you receive one on one attention and care. Plus, once the sale is closed and you are thrilled with the card system, we can provide you additional support and assistance.

But does this mean CardsPlus is a small little business?

Hardly! Being focused on our niche has helped us overcome the small business pitfalls and become South Africa’s leading Short-Run plastic card manufacturer. With over 4.2 million cards printed in our first 6 months of manufacturing, CardsPlus is well equipped to handle your next order.

At our core, we are a plastic card solutions provider.

At our core, we are committed to serving you

 

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CardsPlus is South Africa’s #1 plastic card manufacturer and proud partners of Digital Identification Solutions.

Read more about our offering on our website.

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