Archive for ‘Printing 101’

November 19, 2012

Managing your ID photos (Part 2): Set up for Success

Set up for Success

We believe that preparation is key in getting crisp and clear ID photos. Here’s just four aspects for you to consider as you set up your ID photo photo-shoot:

Background

Many companies prefer the non distracting look of a white background. This is done best by hanging ironed cloth like a sheet, or uncreased paper board in a solid strip behind the subject’s head and shoulders. In this example, we used an old pop-up banner advert. It was heavy enough to not crease, and completely white. It’s great to use what you have.
Example of a background set up for ID cards

Note about white backgrounds: It is important to not piece together A4 sheets of paper. Remember the creases, tears, tape reflections etc will all be visible and may not result in the desired seamless effect.

If you prefer to not use a solid white background, a neutral coloured wall is also a decent alternative. Keep in mind that any light switches, textures or paint chips may be visible in the printed photo. The paint colour will also become the background of your photo and cannot be changed in the printing process.

Indirect Light

Indirect lighting is ideal for taking clear photos. Indirect lighting (in our example, the light is pouring in from the side) will eliminate harsh shadows and prevent your subject from squinting.

Example of indirect lighting

For the best lighting possible, try to capture the ID photos in the morning before the sun casts sharp shadows. If this is not possible, using a semi-shaded location, like here in our example, under an overhang, can prevent shadows across your subject’s face. You can also capture photos inside your office, preferably next to a large window with the shades completely open. Ideally, you want a completely illuminated face, without any dark shadows or bright reflections.

If you choose to use your camera’s flash, take care to ensure that each face is well lit, and does not have any dark shadows or that the flash does not reflect off their forehead or nose.

Use a Chair for your subject

Make your life easier by eliminating as many variables as possible. By asking everyone to sit, you are able to get a good eye-level picture of the subject’s face, no matter if they are taller or shorter than you are. The chair will also ensure that each subject is perfectly centered in your background. Example of the placement of a camera and chair

We used a simple wooden chair that would be hidden by the subject’s shoulders. If you use a large chair that is not hidden by the subject’s body, you may have bits of the chair peeking through your photo.

Set up a Tripod for your camera

The purpose of a tripod is to hold your camera steady and in the same position. This is very helpful for a couple of reasons.

In low light, like in an office,  you simply cannot avoid the slight shake of your hands so using a tripod helps reduce the blur from shaky hands. A tripod also ensures the positioning of the camera in relation to the subject. As different subjects come and go, you can leave the camera as is, and just snap off images. This is very helpful when you get to cropping your photos as you will have virtually the same layout for each person.

If you don’t have a tripod, don’t worry! You can either use a piece of tape on the floor to mark where you should stand to take the photo, or even rest the camera on a table, stool, wall or other sturdy place.
With just a few minutes of forethought and pre-planning, you can save yourself tons of effort when you are ready to start snapping your ID photos. Go ahead, and pursue the other parts of this series for more help managing your ID photos.

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This post is part 2 of a 4 part post about managing your identification photos. Here’s some tips to ensure your ID cards are the most professional ones yet.

Did you find this series helpful? Please let us know!

June 13, 2012

Advantages of the DCP350

DCP350-Infographic-ad-button2Plastic card printers make your life easier and safer. You use them to print ID cards for staff members, police verification, personnel identification, membership management, client loyalty, and other mission critical applications.

But deciding which machine to get can be like wading through muddy water. Brochures are written for the IT department, even though you will be the one using the machine.

Reading a plastic card printer brochure shouldn’t be so difficult.

This infographic compiles all the features of the DCP350 in an easy to read A4 page with clearly indicated benefits to you, as the user.

The DCP350 was designed to meet all entry level printing requirements with ease, high performance and superior print quality.

It’s the first of it’s kind and we hope you like it!

 

 

 

 

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CardsPlus is the exclusive EDIsecure dealer for Subsaharan Africa. Pre orders of the DCP350 are available on www.cardsplus.co.za

April 4, 2012

How to Protect Your Planet (And Still Use Plastic Cards) in 3 easy steps.

Plastic cards are GREAT marketing tools. They add inferred value, they promote your brand, and they act as a mini billboard in your client’s wallet. But, they also have a reputation of not being very friendly to the earth. As a person who cares about your planet, what can you do to seize the benefits of plastic cards, but still be friendly to the environment?

1. Choose a reliable supplier

A supplier who is going to produce quality cards will automatically reduce the number of plastic cards that end in the landfill. They do this by using quality equipment that reduce waste and offcuts internally and by providing the correct cards with the correct branding on the first print.This will ensure that there is no waste due to reprints and mistakes.

Cards from a reliable supplier last longer, meaning that your cardholder will have a card in their wallet for longer. Delamination (the glossy surface coming off the body of the card) is a problem and makes the card look terrible. Having cards that do not delaminate, and maintain a glossy finish, will ensure that your card holders hang onto the card, instead of tossing it into the trash.

2. Choose what you need and buy once.

If using a plastic card printer, choose the machine that fits your product in the long term. Buying cheap equipment destined to be replaced down the line is not earth friendly, and will cost you more money in the long term. Are you printing more than 5 000 cards a month? Choose an industrial strength machine, instead of cheap entry level printers. Are you printing on RFID or Smart cards? Get a Retransfer machine. Retransfer printers will reduce the waste generated from cards destroyed by direct to card printers, and will avoid a printhead replacement in the future.

Make purchasing decisions based on your requirements, not just by the cheapest price. Cheap machines are usually disposable, and destined for a landfill.

In the same way, if you are very brand specific, and are not able to compromise on clarity of print, choose a virgin PVC card, that can be recycled at it’s end of life. Recycled cards and bioplastics do not hold ink as well as virgin PVC, and can lead to more waste as the printers try to match your branding.

3. Choose a recyclable product and encourage the users to recycle!

Some products labelled as a “green” solutions are not recyclable and not compostable. Choosing something that can be reused later is better for the earth than something that can only be used once. Encourage your cardholders and retailers to recycle the cards once finished. Recycled PVC can be made into so many items from more cards to drain pipes and is well worth the effort to recycle.

Using these three steps, you can be more environmentally responsible about how your company uses plastic cards.

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CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.

We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/

January 31, 2012

The DCP360 Showdown

Do you find printer brochures  too technical, dull or even…boring? Let’s take some time today to cut through all the marketing of the DCP360i and find out why CardsPlus calls it the best solution for industrial direct to card plastic card printing.

Introducing the Showdown

It’s time, ladies and gents, to be introduced, again, to the best direct to card printer on the market.  The EDIsecure DCP360i is the most flexible way to manage more demanding applications. Professional and designed for industrial application, the DCP360i has both optional lamination for more durability and security as well as easy smart card personalization and encoding.

DCP360 Industrial Card Printer

The DCP360i

Before we head into direct comparison, let’s look at the printers in the same class as the DCP360i. These are the printers and the brands that compete directly with the EDIsecure DCP360i for plastic card printing:

The Dual Sided “Industrial” Class

 Datacard SP55

 Datacard CP60+

 Datacard SP75

Datacard SP55+

Datacard CP60+

Datacard SP75+/CP80+

SD360 Magicard Enduro

 Avalon Magicard

Datacard SD360

Magicard Enduro

Magicard Avalon Duo

 Magicard Tango

 Zebra P120i

 P430i Zebra

Magicard Tango 2e

Zebra P120i

Zebra P430i

P630 Zebra

 zebra-p640i

 Dualys Evolis

Zebra P630i

Zebra P640i Evolis Dualys

 NiscaPR5300

 Evolis Quantum

 Evolis Securion

Nisca PR5300

Evolis Quantum

Evolis Securion

 fargo-dtc550

 Nisca PR5350

 fargo-dtc400e

Fargo DTC550

Nisca PR5310

Fargo DTC400e

That sure is a lot of dual sided options! Well, they’ve been tested against the DCP360i using the following criteria to narrow down which dual sided option is the best VALUE FOR MONEY.

Criteria for evaluation

  • Robust Product?
  • Distribution Channel?
  • Solution Bundles available?
  • Secure ribbon protection?
  • Consumable prices?
  • Service and support?
  • application volume?
  • Encoding of magnetic stripes, contact or contactless smart cards?
  • Single or Dual sided lamination?
  • Easy to operate?
  • Training effort?
  • Available card material?
  • Variety of ribbon portfolio?
  • Security of investment?

Advantages and benefits of the DCP360i

  • EDIsecure DCP360i printers are attractively priced  because:
    -  Small footprint means less costs accumulating from shipping the product from manufacturer to distributor to user
    -  Optional encoders for magnetic stripe, contact smart cards, and contactless encoding are available as field upgradeable modules
    -  Optional plug and play single- or dual-sided lamination available separately
  • Only minimum field service or support is required
    - EDIsecure DCP360i plastic card printer is built for industrial requirements
    - There is a 24 month warranty on the printer without count limitation or hidden Terms and Conditions like many of the other brands
  • Built on proven technology and offers a range of sophisticated functions including:
    - Ethernet option for increased flexibility
    - Can print static images on the overlay ribbon
    - Ideal for monochrome printing due to portrait orientation
    - Extreme ribbon yield
    - Flexible card thickness from 0.25-1.02mm
  • The DCP360i card printer is easy to operate and reduces training and service call outs required considerably due to:
    - Built-in LED operating panel with LCD for convenient set up and operation
    - Detachable card dispatcher for easy handling reduces potential of spilling printed cards on the floor.
    - Professional direct to card printer with optional lamination for more durability and security
    - Quality design and construction gives less hassles than flimsier models
    - Operator replaceable print heads
    - Powerful printer driver shows the printer status and makes it possible to change the parameters for printing from the PC
    - Automatic ribbon detection and low ribbon warning

The Closest Contender

The closest contender to the DCP360i is the Fargo DTC550. But what sets the two machines apart?

The DTC550 boasts:

Fargo DTC550 Positives

Now, let’s look at what the DCP360i boasts:

Best of the DCP360i

Client Success Stories

Time and again, CardsPlus receives client feedback from the DCP360i.  The consensus is that the DCP360i has proven itself the premium direct to card plastic card printer. Even in the tough African environment, clients have found success in the DCP360i, even after unsuccessful ventures with other printer brands.

From ID projects to membership schemes, CardsPlus has received the thumbs up on the DCP360i from clients all over Africa.

Conclusion

In a direct comparison of the DCP360i with other competing printers, the DCP360i has revealed itself as the printer of choice for industrial level direct to card printing. The strength of the DCP360i is in the robust construction, low cost per solution and excellent reliability that has proven itself over and over again.

If you would like a demo, or more information about the DCP360i, please contact us right away.

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CardsPlus is South Africa’s #1 plastic card manufacturer and proud partners of Digital Identification Solutions.

Read more about our offering on our website.

November 21, 2011

Keeping your plastic card printer in tip-top shape – Retransfer Printers edition

The EDIsecure XID Retransfer printers are built to last. They are constructed with real-life limitations in mind ensuring that you will never have to pay for another print head replacement.

However, there are a few tips that we recommend to ensure that all the delicate printer parts remain clean and happy. These simple tips will ensure that each card you print continues to be smooth and vibrant as well as protect the investment you made in the world’s best Retransfer printers

Basic cleaning of desktop Retransfer printers is a simple straightforward process:

We recommend:

  • Clean the reusable cleaning rollers with warm water every 1000 cards.

These rollers function in the same way that the sticky rollers do in Direct -to- card printers. They pick up lint and dust on the cards before they go inside the printer. The XID rollers are reusable, and can be cleaned using warm water. Excess water can be shaken out of the roller. The rollers will then be sticky and condusive for lint-pick up!

  • Run the cleaning cycle with the large cleaning cards every 5000 prints.

These cleaning cycles are short, and can be started in the printer drivers. The cleaning wizard will help you every step of the way! Doing these easy cleaning cycles every 5000 cards will prevent card jams and improve print quality.

  • Dust out the filters every 5000 cards.

After your cleaning cycle, we recommend dusting out the air filters. The XID filters have proper cooling fans that suck in cool air from the outside and push out hot air. This is why the XID Retransfer printers do not have overheating problems – the fans are correctly placed in order to properly cool the printer down. However, it is important to dust out these filters to ensure that air can flow properly in and out of the machine. The filters are easy to access, and take just moments to dust out.

For Best Print Results:

The XID printers print off the edge printing- with offset like print quality. These basic tips will ensure that each card is just as wonderful as the last:

1. Keep the ribbons and cards clean.

Dust on the ribbons and cards will impair print quality. We recommend keeping the ribbons and cards dusted (or covered) when not in use to ensure that the ink can properly sublimate the retansfer film and lay flat onto the card stock. film on card

It is also recommended to not leave blank card stock in the printer while not printing. Dust can creep inside the card input hopper and make for a frustrating couple of prints!

2. Use quality card stock.

Poor quality stock had burrs, scratches and sometimes even dirt on the cards which will damage the internal parts of your card printer. Most printer brands will only fill a warranty if high quality certified card stock is used for printing. You can tell the quality of your stock with simple tests.

With these few tips and tricks, your Retransfer printer will continue to produce striking, professional plastic cards for your company without a hitch!

 

Do you need to schedule a service? Or are you ready to transform your card printing sector with the XID8300? Contact CardsPlus now for more information.

November 11, 2011

Keeping your plastic card printer in tip-top shape – Direct to Card Printers edition

In order to continue high quality printing for your plastic cards, and to protect your plastic card printer investment, CardsPlus reminds you to:

With these simple words you can protect the investment you made in your card machine and extend its lifespan.

Basic cleaning of desktop direct to card printers is a simple straightforward process. You can keep your printer healthy with just 6 steps!

6 ways to keep your plastic card printer in tip-top shape

1. Run the Cleaning Cycle

Each printer is offered with a cleaning cycle to keep your equipment functioning properly.  Begin by removing the ribbon, the old cleaning roller and select the cleaning cycle in your printer drivers. The instructions will ask you to run a saturated cleaning card through the printer and the rest the printer will do automatically.

It is important to run this short cleaning cycle every time you change a ribbon or every 500 prints.

2. Replace Cleaning Rollers

The key to keeping your printer clean is to replace the cleaning roller every time you change your print ribbon.

The cleaning roller is sticky, and will pick up dust or foreign particles from the card before the card touches the print head. If dirt or dust comes in contact with your print head, you risk costly print head replacement. It is important to keep the roller sticky by replacing it often so that it can function the way it was designed to.

EDIsecure and Datacard branded direct-to-card ribbons each come with a cleaning roller and saturated cleaning card. For other brands,  you will need to purchase these rollers separately.

3. Regular Services

We recommend you send your card printer in for a service every year or 5000 cards (which ever comes first). Services will clean all the sensors and delicate internal pieces of your printer.

Take care to use a reputable company, should you choose to not use CardsPlus, as technicians need to be trained and certified in order to handle the sensitive equipment correctly.

4. Keep the printer in a clean environment

For best results, we recommend keeping the printer in a climate controlled dust free area. Avoid eating while operating the machine, and use clean or gloved hands when operating the printer. These simple principles will help you extend the lifespan of your printer significantly.

5.  Use Quality Consumables

The quality of the card stock you use is important. Poor quality stock had burrs, scratches and sometimes even dirt on the cards which will damage the internal parts of your card printer. Most printer brands will only fill a warranty if high quality certified card stock is used for printing. You can tell the quality of your stock with simple tests.

CardsPlus has certification for most printer brands on the quality of our card stock both custom printed and black stock.

6. Take care around the print head

We recommend you know where your print head is, and avoid touching or knocking against it.

Take special care when changing ribbons or when the cover is open and the print head exposed.

To the right is a picture of where the DCP240+ print head is located. This is the standard location for the print head.

 

 

With just a few basic cleaning and mantanience steps, you can extend the life of your plastic card printer and return on investment!

If you require a service in Southern Africa, contact us for a quote!

November 7, 2011

Manufacturers Versus Resellers : Choosing a plastic card supplier

 

 

Purchasing directly from a manufacturer has its share of benefits.  Resellers often add an extra element of service and value add to the project. There are benefits to both. And while the decision as to which is best for you is a personal choice, you need to feel comfortable that the company you work with is offering you the service you are paying for.

But what are the benefits to choosing one over the other?

Manufacturers:

The biggest benefit of purchasing from a manufacturer is service flexibilty

When you approach CardsPlus directly, you will receive the most flexible option available. When you require something less than straight forward, you can be assured that the printing company knows exactly what you need without relying on additional people. There are no long delays waiting to hear back from the printers, since we can look at our production schedule right away.  With information “straight from the horse’s mouth” you can be assured that everything is being handled.

Great Pricing

Since there are no additional mark ups, you can feel confident that you are receiving excellent pricing.

Indepth Information

Plastic cards is what we do. It’s our specialty, our livelihood. We know plastic cards inside and out. If you require information about the technology or it’s application, you best contact someone who has pinpointed vision on the industry.

 

Resellers:

CardsPlus has a strong network of reselling agents and we believe in promoting our reseller base as there is value in buying from a reseller.

The biggest benefit of purchasing from a reseller is Added Value.

Each reseller packages their value-add in different ways. Some offer free artwork, some have a wide variety of suppliers and can offer a more inclusive product solution, others suppliment cards with loyalty provision or other software or system add on.

Advocacy

All resellers act as the mediator between the manufacturer and the end user. They keep track of your order, ensuring that artwork is completed, proofs are signed off, and delivery is arranged. While some manfacturers, like CardsPlus, offer order tracking, and delivery, it is sometime nice to have additional advocacy to the manufacturing company.

 

Are you not sure if your supplier is a reseller or manfuacturer? We have addressed disturbing trends in the industry about this very thing.

 

Choosing a plastic card supplier is a personal choice, and can refer to the time and resources available to spend on your project. I believe in the value of purchasing straight from the manufacturer. This is why CardsPlus transistioned from a printing service to a manufacturering company. Yet, the industry is so big and full with unique projects and situations, there is sometimes a better fit with a reseller than the manufacturer directly.

If you would like more inforamtion about how an order would be handled at CardsPlus, please give us a call.


November 3, 2011

FAQ: How do I know if my plastic card stock is suitable for printing on?

The quality of the card stock you use is important. Poor quality stock has burrs, scratches and sometimes even dirt on the cards which will damage the internal parts of your card printer. Most printer brands will only fill a warranty if high quality certified card stock is used for printing.

All direct to card dye sublimation printers require PVC plastic for printing as PVC allows the ink to sublimate the plastic. Direct to card dye sublimation printers will not print colour images on ABS, PET, PVH and other plastic composites. (Do you require printing on speciality non-PVC plastic? We recommend EDIsecure Retransfer Printers like the XID8300 or XID 9300)

There are a few tricks to see if you are printing on high quality stock. (We also explain what a high quality custom printed card looks like here)

Test your stock quality by:

1. Looking at the finish

High quality stock is very glossy, and when held to reflect the light, should have a perfectly smooth surface. Any pits, burrs or deep scratches may signify poor quality stock.

2. Run your fingers up and down the edges

Is the die cutting smooth? Or very rough? Rough edges can come into contact with your print head causing costly repairs.

3. Look at the colour

The purity of the plastic can indicate the quality of PVC used. If your white cards seem to be tinted pink you may be using poor quality stock. Pink tinted stock will also affect your print quality. The inks used in card printers are semi translucent and any undertones in the stock will be seen through the inks over the top.

These three tips will help you choose the highest quality stock for printing. Using high quality stock is only a few cents more than low quality stock, but will lower your overall return on investment. Using high quality stock helps keep your printer from highly expensive and time-consuming repairs and ensures a validity on your printer warranty.

CardsPlus offers superior certified stock for Blank Plastic Stock (including Premium white plastic cards: We have more than PVC!; Coloured Card Stock: From Blue to Pink to Silver, we have a wide selection of different colours! ;  Cards with Technology: We also stock magnetic stripe cards ; Contactless Smart Cards: We carry MIFARE, RFID cards and a selection of Proximity cards and Contact Smart Cards: Contact Smart Cards (EEPROM) are a special order item, and we are well equipped to assist you. )

October 27, 2011

FAQ: How do I choose a plastic card printer?

As the seasons turn and focus shifts into the new year, you may find yourself needing an ID card printer to speed up the issuance of professional identification badges at your offices.

But how do you choose which printer will be the best for you?

There are dozens of desktop plastic card printers. There are cute printers, big printers, industrial printers, with all sorts of confusing terminology linked to each. It is a trick to know what is important and what is just marketing mumbo jumbo.

Let’s look at a few of the factors:

1. Do you need Colour or Monochrome printing?

When looking at your project, do you need a printer that will print just black or monochrome text? Or would you prefer to add a logo, photo or other colour elements.

This is important. Monochrome printers seem enticing. They are about R1000 less than a colour printer- and for just a few cents per card, you can print names and numbers on your plastic card. However, keep in mind that they are very limiting. If you ever need to print a logo, colour photo, you will need to invest in a new printer.

Plastic card printers are made to last a couple of years, and it is important to look at the big picture when investing your money into one.

Most colour printers are equipped to print monochrome images and colour images, depending on the ribbon you place inside the machine. With just a little more money for a good quality colour machine, you will be able to print ANYTHING you wish, with a switch of a ribbon, for several years. It will still only be a few cents per card to print monochrome, and just a few rands to print colour. Adding professional graphics, details and secure images will enhance the image of your company as well as the security of your card.

 

2. What will your cards look like?

Although you haven’t yet decided on artwork, it is helpful to know if you want printing on one or both sides of the card.

There are both single sided printers, also called Simplex printers, and dual sided printers, also called Duplex printers.

If you have printing on just one side of the card, and expect to print this way for a while, a good single sided printer will suite you perfectly!

If you have printing on both sides of the card, you have a bit more thinking to do, as either a single sided or dual sided machine will suite you.

Simplex printers print one side of the card at a time. If you would like printing on both sides, you would need to manually flip and re-insert the card. Some clients use this option for low volumes as it is easy to print a stack of cards with just one side of the card (usually the back) with all the static information and information that doesn’t change, then reload the machine to print all of the front sides of the card.

Duplex printers, or dual sided printers, are equipped with an internal flipper, and will flip your card as part of the print process. Dual sided plastic card printers certainly help when you have high volumes of double-sided plastic cards to print. Dual sided printer are quite a bit more expensive than single sided printers. In the South African market, you can expect to pay about 25%-50% more for a dual sided machine.

3. What are your projected volumes?

There are different types of card printers for every volume. Not all printers are made the same.

Certain printers, specifically the very cute, or very gimmicky printers are made for short-term, low volume projects. They are, on average,  expensive to repair or get parts for, and the cost per card for the consumable cost is higher.

DCP240 entry level plastic card printerOther printers are great midrange printers. They are low enough in cost to suite small volumes, but robust enough to last many many years. The DCP240+ is an excellent printer for volumes of 100-20 000 a year because of it’s entry level cost, and solid construction. Most of our printers in our card printing bureau are the DCP240+ and DCP340+ with printhead counts of over 300 000 prints. That’s some serious value for entry level machines!

Other printers are better equipped for volume and are issued with lifetime printhead warranties or  other cost saving benefits. The DCP360 and XID Retransfer series printers are best for large volumes.

5. What kind of durability do you need?

Depending on how employees will use their cards, the cards can experience wear and tear.  Swiping cards through a reader day after day, for instance, causes more wear and tear on the card than a standard VIC (visual identification card) that will only be taken in and out of a wallet.

To protect cards and lengthen their lifespan, consider adding overlays or lamination to them during the printing process.  Without either of these added coatings, a standard PVC badge will last 1-2 years.

contactless smart cards

 

6. Do you need special modules like chip encoding or for extra security?

Certian printers offer modules for encoding all sorts of smart cards. Different levels of security protection is also available. There is a wide span of features you can add to your printer to tailor it to your solution. We recommend chatting to a consultant to pin point which modules will be best for your application.

 

Adding ID card printers to your organization can save you cash as the money invested into high-quality equipment is offset quickly by the advantage by printing cards  in-house, inexpensively and immediately.  And with a little help, you can choose a highly reliable, effective plastic card printer quickly!

 

CardsPlus offers a variety of high quality printing equipment, with a high level of support. We’re available on 086 16 CARDS (22737) (South Africa) or +27 11 894 3914 (international) for a complimentary consultation. We look forward to serving you!

September 29, 2011

Protecting Card Printers and Materials

If you own a plastic card printer, you have made a significant investment in your company’s security. SecureID News released a stellar article going in-depth into how different printer brands protect your investment.You can read the full article here:

Monday, September 12, 2011

 

Manufacturers try to rein in the supply chain, but is it in vain?

By Autumn Cafiero Giusti, Contributing Editor, AVISIAN Publications

When it comes to securing the ID card printer supply chain, the process can be a lot like selling a car. Once a dealership sells a car to an individual, the dealer no longer has insight into whether the buyer sells that car to someone else.

“That’s the point where we lose visibility,” says Ryan Park, senior manager of product marketing for secure issuance for HID Global, which manufacturers the FARGO line of card printers.


For this reason, protecting printers and supplies is an ongoing challenge for manufacturers in the industry. Ultimately printers can end up on eBay or other online sites, where fraudsters can buy them to create fake driver licenses, campus IDs or credit cards with mag stripes. “At some point, you as a manufacturer lose control of the printers you sell,” Park says.

But there are measures manufacturers can take to reduce the chances that printers will end up in the wrong hands, or that if they do they won’t have the capabilities needed to replicate authentic cards. The key is working with authorized dealers, creating layers of security on cards to make them harder to reproduce and educating dealers and end users on how to safely get rid of unwanted printers, manufacturers say. There is also an initiative in the UK for law enforcement and printer companies to work together to prevent the cards and printers from falling into the wrong hands.

In protecting its printers, one of the first safeguards that card printer manufacturer Digital Identification Solutions (DIS) takes is making sure that the retailers its dealers hire are authorized by contract to sell the company’s products.

“What we’re looking for is when a dealer comes back to us and says a bid is being awarded to some company we haven’t even heard of,” says Jonathan Bowen, business development manager with DIS.

In the past, DIS has cautioned its end users about buying printers from unauthorized resellers. “You don’t know the age of those supplies, or how they’ve been stored and handled, and that puts us at risk,” Bowen says. “It’s not just about fraud for us; it’s about how we do business every day.”

Secure elements on the card can help

Adding layers of security onto the actual card is key to protecting the printer supply chain, manufacturers say. That way even if a printer ends up being used fraudulently, the person would not have all the tools needed to add those security features and make a card that appears legitimate.

Holographic foils, special laminates and UV printing are examples of security features that can help prevent card duplication.

“An ID document, if well done, will have some exclusive security features that are not commercially available on the street,” says Benoit Guez, director of smart cards and new technology for card manufacturer CPI Card Group. “Those can be on the material of the plastic, the printing, the personalization and on the overlay protecting the personalization.”

Most of CPI’s cards start with white plastic on which the issuer prints cardholder information. That information is protected with a secure overlay that may contain a hologram or some other feature.

Some printers contain UV printer ribbons, so that when someone uses a UV black light to verify an ID, they can examine the card to make sure it contains certain security elements. This tends to be the case on driver licenses and national IDs.

“That’s a really easy-to-add security feature for the end user, but we had to have a way to secure it so UV ribbons wouldn’t end up everywhere on the market,” Bowen says.

To address this, DIS requires dealers who sell the special printer ribbons to sign an appendix to their contract, agreeing to a multi-step process in which they track every printer they sell to an end user. They must log the date the printer was sold and how many supplies went out. There is also a form the end user must sign.

Anytime a user prints with one of Digital ID’s UV panels, the MAC address of that specific printer is printed directly onto the card as a unique identifier. Without a black light, the number is invisible to the naked eye.

“Let’s say a counterpart of mine in Europe is going to use UV on the cards, and a year after selling that, they start finding there are fake national ID cards being sold for 2,500 euros. The cards look so legit that they actually have the printer number printed on it. We can go back and find out where the printer was sold (since) we’ve had these machines on the market,” Bowen says.

Manufacturers can also code their printer products to work only for the appropriate user. For instance, if the federal government purchased card printers from HID for a large installation, HID could encode the printers ribbons to work only with printers sold to the government client, Park says.

Out with the old

Printers being resold on sites such as eBay or craigslist are usually the real deal. “It’s just generally the older real deal,” Bowen says. Such printers may be five or six years old, or may be damaged and need some repair to become functional again.

Sometimes schools or other legitimate organizations purchase the used printers to create badges for students and employees. But this isn’t always the case.

“There are definitely printers out on eBay that someone who knows what they’re doing can buy and create realistic looking (fraudulent) badges,” Bowen says.

HID gives directions on how to properly dispose of old printers. However, much like auto dealers cannot control the resale of their cars, printer manufacturers cannot legally restrict suppliers in the U.S. and Canada from reselling printers online.

“We haven’t found a good recourse legally to prevent that,” Bowen says, adding that the only thing they’ve been able to do is offer trade-in values to pull those printers back in. “It’s a hard one to control for sure.”

That doesn’t stop the individual end users from implementing their own safeguards. Airports, government agencies and other entities where ID security is paramount often have their own systems in place for safely phasing out printers and supplies to ensure they do not go back into the market on eBay.

Within the Department of Defense, for example, there are only a few suppliers qualified to sell government-marked material, Park says, adding that a fraudster would actually have to buy a printer from one of those qualified vendors.

The rules can be different in the corporate world when companies are ready to unload their old printers. If a corporation wants a new printer to produce its employees’ ID badges, HID allows them to participate in a trade-in program within its dealer channel.

“Or you can throw it up on eBay, which may be why more often than not, you see printers for sale on the Internet,” Park says.

To some degree, dealers are on the honor system. “In the U.S. you may be able to trust, but there are parts of the world where bribes and kickbacks are an everyday part of life,” Bowen says.

Education key to combating fraud in the field

Forged documents are easily detected by the trained eye. But an untrained individual wouldn’t know how to differentiate cards, which is why Guez says education is key in protecting the printer supply chain.

“People can scan a real card and try to change the name and photo, and then print it on plastic. And they usually miss all the security features. So a forged document is just a basic document, and that’s obvious to anyone who knows a little bit,” he says.

Requiring two or more forms of identification, such as a passport or birth certificate, can also help rule out fraudulent cards, he says.

Of course, not all fraudulent IDs are created using purchased or otherwise-obtained printers. Often, fake national IDs and driver licenses turn out to be cases of internal fraud where someone within the organization uses actual printers and supplies. “They’ve forged IDs that they issue on real machines in real offices in real time … when no one notices (they’re making) a fake ID,” Bowen says.

For now, taking precautions by adding security layers and educating and vetting printer dealers and users may be the only real recourse printer manufacturers have against fraudsters.

“In the end, I don’t think there’s a perfect way to prevent legitimate supplies from falling into the hands of illegitimate people,” Bowen says. “As we distribute legitimate supplies around the world, it takes constant vigilance to make sure these aren’t distributed into the wrong hands.” [end]

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