Bring on the Bling this February!
What’s so great about a plastic card? Plastic cards reveal uniqueness.
In Identification, plastic cards are used as a validation tool. The card proclaims “This person, seen here, is important to this company!” Plastic ID cards allow access into certain areas. They provide certain perks and they recognise the importance of that individual.
In loyal sectors, a loyalty card and membership card is exclusive- even a little luxurious. They entitle the bearer to special treatment, discounts or opportunities.
People who carry plastic cards relish in their own uniqueness and in their own sense of belonging to an exclusive segment of society. Making your card feel luxurious and exclusive is the key to launching your plastic card campaign. By embracing the feeling of uniqueness in your card holder, you increase their willingness to spend money at your establishment!
Thankfully, there are many ways to add glitz and glamour to your plastic card campaign without costing you a small fortune. This month, we are featuring our new most popular (and FUN!) glitzy features. We offer a selection of “bling” that you can add to your plastic cards while we manufacture them and capitalise on that sense of exclusivity.
Add Sparkle: Sparkles are now available on digital offset! Most recent to the CardsPlus arsenal is the ability to produce sparkle plastic cards in our standard 2 week turnaround. This shimmer metallic effect is particularly striking paired with light artwork, and provides an elegant backdrop to your gift card, loyalty card and membership card. This process of printing is a quick, cost-effective method of adding shine and character to your plastic card campaign.
Add Embossing: Sometimes called “Raised letters”, embossing is a beautiful and functional feature to add to your card. The cards are run, one by one, into a large embossing machine that punches the numbers and letters into the plastic. The cards are then “tipped” with a coloured foil to make the characters stand out visually. We recommend choosing silver or gold foil for the most shine. Embossing is most appropriate on gift cards, loyalty cards, or membership cards, although we’ve seen several companies use embossing for their luxury business cards.
Add Foil Stamp: Foil stamps are the most flexible and fun way to personalise your card design. Foil stamps are custom die cut foil pieces that are stamped into the plastic. By resting above the overlay, the foil provides a brilliant shine in the design of your choosing. The foil dies are precise and can be used for geometric shapes like circles or stars (Hint! Sterkinekor uses gold foil stamped stars on their cards!) or organic swirls or text (Hint: Truworths uses foil stamped text on their gift cards!). The design options are huge!
Although most frequently seen on gift cards and business cards, foil stamps are moving into every industry including security, loyalty, and membership. Foil stamps are available in many different colours, as well as a fun mirror finish.
Adding little touches like these to your plastic card campaign will make your card just a little edgier than the rest of your competition and secure a little extra loyalty from your very important clients.
If you would like to add extra features to your plastic cards, contact us for a complimentary consultation and quotation. We want your campaign to succeed!