Plastic cards are GREAT marketing tools. They add inferred value, they promote your brand, and they act as a mini billboard in your client’s wallet. But, they also have a reputation of not being very friendly to the earth. As a person who cares about your planet, what can you do to seize the benefits of plastic cards, but still be friendly to the environment?
A supplier who is going to produce quality cards will automatically reduce the number of plastic cards that end in the landfill. They do this by using quality equipment that reduce waste and offcuts internally and by providing the correct cards with the correct branding on the first print.This will ensure that there is no waste due to reprints and mistakes.
Cards from a reliable supplier last longer, meaning that your cardholder will have a card in their wallet for longer. Delamination (the glossy surface coming off the body of the card) is a problem and makes the card look terrible. Having cards that do not delaminate, and maintain a glossy finish, will ensure that your card holders hang onto the card, instead of tossing it into the trash.
2. Choose what you need and buy once.
If using a plastic card printer, choose the machine that fits your product in the long term. Buying cheap equipment destined to be replaced down the line is not earth friendly, and will cost you more money in the long term. Are you printing more than 5 000 cards a month? Choose an industrial strength machine, instead of cheap entry level printers. Are you printing on RFID or Smart cards? Get a Retransfer machine. Retransfer printers will reduce the waste generated from cards destroyed by direct to card printers, and will avoid a printhead replacement in the future.
Make purchasing decisions based on your requirements, not just by the cheapest price. Cheap machines are usually disposable, and destined for a landfill.
In the same way, if you are very brand specific, and are not able to compromise on clarity of print, choose a virgin PVC card, that can be recycled at it’s end of life. Recycled cards and bioplastics do not hold ink as well as virgin PVC, and can lead to more waste as the printers try to match your branding.
3. Choose a recyclable product and encourage the users to recycle!
Some products labelled as a “green” solutions are not recyclable and not compostable. Choosing something that can be reused later is better for the earth than something that can only be used once. Encourage your cardholders and retailers to recycle the cards once finished. Recycled PVC can be made into so many items from more cards to drain pipes and is well worth the effort to recycle.
Using these three steps, you can be more environmentally responsible about how your company uses plastic cards.
CardsPlus is committed to providing fully inclusive customised plastic card solutions. We do this with help from our unique combination of speedy service, flexibility, knowledge, commitment to quality and support.
We’re proud to have helped thousands of African companies get the most from their plastic cards. Read more about us on http://www.cardsplus.co.za/